Hype and Vice Brand Identity

A complete profile of Hype and Vice's visual system — colors, typography, components, and personality — extracted from http://hypeandvice.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://hypeandvice.com.

• Primary: #FF0000
  • rgb(255, 0, 0)
• Secondary: #DE3618
  • rgb(222, 54, 24)
• Accent: #000000
  • rgb(0, 0, 0)
• Background: #FFFFFF
  • rgb(255, 255, 255)
• Text Primary: #000000
  • rgb(0, 0, 0)
• Link: #434655
  • rgb(67, 70, 85)

Typography

Each font links to its Google Fonts page where available.

• Primary: Titillium Web (Google Fonts →)
• Heading: Armata (Google Fonts →)

Visual Assets

Logo

Favicon

Social Card

UI Components

Button Primary

• Background: #000000
• Text Color: #FFFFFF
• Border Radius: 0px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #000000
• Border Radius: 0px
• Shadow: none

Brand Personality

• Tone: playful
• Energy: high
• Audience: young women interested in college and pro sports apparel

Frequently Asked Questions

• What is Hype and Vice's primary brand color? Hype and Vice's primary brand color is #FF0000. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Hype and Vice use? Hype and Vice uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Hype and Vice use? Hype and Vice uses Titillium Web for body text and Armata for headings. Fonts were detected on http://hypeandvice.com as part of their live design system.

• Does Hype and Vice use a light or dark theme? Hype and Vice's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Hype and Vice's logo? Hype and Vice's logo is available directly on their site (http://hypeandvice.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated? This profile was extracted from http://hypeandvice.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hype and Vice.