HyLight Brand Identity

A complete profile of HyLight's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #040514
• secondary: #0000EE
• accent: #B4DEC6
• background: #FFFFFF
• textPrimary: #2D2D2D
• link: #B4DEC6

Typography

• primary: Hanken Grotesk — https://fonts.google.com/specimen/Hanken+Grotesk
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#333333, textColor=#0000EE, borderRadius=10px, shadow=none
• buttonSecondary: background=#EBEBEB, textColor=#0000EE, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking aerial inspection solutions

HyLight Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

News & Press

• Image:

Let's talk

• Image:

HyLight Benefits

• Image:
• Image:

About HyLight

• Image:
• Image:

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "heading"
    },
    {
      "family": "Hanken Grotesk",
      "role": "body"
    },
    {
      "family": "Inter Display",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#040514",
    "secondary": "#0000EE",
    "accent": "#B4DEC6",
    "background": "#FFFFFF",
    "textPrimary": "#2D2D2D",
    "link": "#B4DEC6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Hanken Grotesk",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Hanken Grotesk",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "55px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#333333",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "10px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#EBEBEB",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "10px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/bHVe8mBnNcCJCLAS0Xiib24NEE.png?width=2000&height=727",
    "favicon": "https://framerusercontent.com/images/7CPae4Vos4X7eKVOdXI2q6F3jzE.png",
    "ogImage": "https://framerusercontent.com/assets/XDutBYcFHjFOQVRC5eqdsbn8Ls.png",
    "logoHref": "./"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking aerial inspection solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}