# Hutsy Brand Identity

A complete profile of **Hutsy**'s visual system — colors, typography, components, and personality — extracted from [http://www.hutsy.co](http://www.hutsy.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.hutsy.co.

| Color       | Hex Code | RGB             |
|-------------|----------|-----------------|
| Primary     | #1E0460  | rgb(30, 4, 96)  |
| Secondary   | #27CFC3  | rgb(39, 207, 195)|
| Accent      | #E85D75  | rgb(232, 93, 117)|
| Background  | #FDFFF6  | rgb(253, 255, 246)|
| Text Primary| #000000  | rgb(0, 0, 0)    |
| Link        | #0F0326  | rgb(15, 3, 38)  |

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Lora
  - [Lora Google Fonts →](https://fonts.google.com/specimen/Lora)
- **Heading**: Raleway
  - [Raleway Google Fonts →](https://fonts.google.com/specimen/Raleway)

## Visual Assets

## UI Components

Live previews rendered using Hutsy's actual button styles.

### Input

- **Background**: transparent
- **Text Color**: #0F0326
- **Border Color**: null
- **Border Radius**: 0px
- **Shadow**: none

### Button Primary

- **Background**: #E85D75
- **Text Color**: #FFFFFF
- **Border Radius**: 0px
- **Shadow**: none

### Button Secondary

- **Background**: transparent
- **Text Color**: #1E0460
- **Border Color**: #1E0460
- **Border Radius**: 4px
- **Shadow**: none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** modern home buyers

## Hutsy Brand in the Wild

Image: [hutsy.co](https://hutsy.co/wp-content/uploads/2019/11/javier-allegue-barros-C7B-ExXpOIE-unsplash.jpg)  
Source: [hutsy.co](https://hutsy.co/top-3-alternative-ways-to-finance-your-home/)

Image: [hutsy.co](https://hutsy.co/wp-content/uploads/2019/12/icons8-team-yTwXpLO5HAA-unsplash-scaled.jpg)  
Source: [hutsy.co](https://hutsy.co/)

Image: [hutsy.co](https://hutsy.co/wp-content/uploads/2018/11/FlareAgent-Chat.png)  
Source: [hutsy.co](https://hutsy.co/)

Image: [hutsy.co](https://hutsy.co/wp-content/uploads/2019/10/Mask-Group1-2.png)  
Source: [hutsy.co](https://hutsy.co/about/)

Image: [hutsy.co](https://hutsy.co/wp-content/uploads/2019/10/Mask-Group-2.png)  
Source: [hutsy.co](https://hutsy.co/about/)

Image: [hutsy.co](https://hutsy.co/wp-content/uploads/2020/03/Screenshot_2020-03-12-Michael-Arnone-michaelarnone-%E2%80%A2-Instagram-photos-and-videos2-480x500.png)  
Source: [hutsy.co](https://hutsy.co/agents/)

## Frequently Asked Questions

**What is Hutsy's primary brand color?**  
Hutsy's primary brand color is #1E0460. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Hutsy use?**  
Hutsy uses #E85D75 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Hutsy use?**  
Hutsy uses Lora for body text and Raleway for headings. Fonts were detected on http://www.hutsy.co as part of their live design system.

**Does Hutsy use a light or dark theme?**  
Hutsy's primary site uses a dark color scheme, with a background of #FDFFF6.

**Where can I find Hutsy's logo?**  
Hutsy's logo is available directly on their site (http://www.hutsy.co). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://www.hutsy.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hutsy.

## Methodology

Brand data on this page was extracted from [http://www.hutsy.co](http://www.hutsy.co/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Hutsy.