humoniq.json

Humoniq Brand Identity

A complete profile of Humoniq's visual system — colors, typography, components, and personality — extracted from https://humoniq.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1A1A36
Accent #33334D
Body Font Inter
Heading Font Test Martina Plantijn Medium

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy travelers and businesses

Humoniq Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Test Martina Plantijn Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1A1A36",
    "secondary": "#737384",
    "accent": "#33334D",
    "background": "#000020",
    "textPrimary": "#000020",
    "link": "#000020"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Test Martina Plantijn Medium"
    },
    "fontStacks": {
      "heading": [
        "Test Martina Plantijn Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "24px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#33334D",
      "textColor": "#000000",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000020",
      "textColor": "#0000EE",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/H41aKYQauqiDdoCLJXy3OtIU0I.png?scale-down-to=2048&width=3121&height=890",
    "favicon": "https://framerusercontent.com/images/mHYM4nbGf4t79n7FA9CsSqzxavk.svg",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Humoniq' inferred from the URL and page title.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Listen to Demo",
      "reasoning": "Button #0 'Listen to Demo' is likely the primary CTA due to its vibrant background color (#33334D) and action-oriented text, which suggests a direct engagement with the product."
    },
    "secondary": {
      "index": 2,
      "text": "See how it works",
      "reasoning": "Button #2 'See how it works' is selected as secondary because it has a different background color (#000020) and provides additional information, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy travelers and businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Humoniq' inferred from the URL and page title.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}