# Hummingbird Brand Identity A complete profile of **Hummingbird**'s visual system — colors, typography, components, and personality — extracted from https://www.hummingbird.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/hummingbird - Machine-readable JSON: https://characterquilt.com/branding/hummingbird.json - Per-page llms.txt: https://characterquilt.com/branding/hummingbird/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #04433D | | Accent | #013E4E | | Body Font | PP Neue Montreal | | Heading Font | PPNeueHummingbirdVariable | ## Color Palette - primary: #04433D - secondary: #013B4E - accent: #013E4E - background: #F4F4F1 - textPrimary: #272727 - link: #D2E6DF ## Typography - primary: PP Neue Montreal — https://fonts.google.com/specimen/PP+Neue+Montreal - heading: PPNeueHummingbirdVariable — https://fonts.google.com/specimen/PPNeueHummingbirdVariable ## Visual Assets - Logo: https://www.hummingbird.co/hubfs/sr-hummingbird/Images/Group%203465839.svg - Favicon: https://www.hummingbird.co/hubfs/bird-500.png - Social card (og:image): https://www.hummingbird.co/hubfs/FI_Homepage.png ## UI Components - input: background=#FFFFFF, textColor=#7A7A79, borderColor=#F0F4F4, borderRadius=12px, shadow=none - buttonPrimary: background=#013E4E, textColor=#F6F6F6, borderRadius=13px, shadow=none - buttonSecondary: background=transparent, textColor=#272727, borderColor=#272727, borderRadius=13px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: business professionals and compliance officers ## Hummingbird Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Hummingbird | Canvas: The Art of Investigation | Register Now** - Image: https://canvas.hummingbird.co/hubfs/1200x628_LIPost_Canvas2023_NewKindofComplianceConference_RegisterNow.png - Source: https://canvas.hummingbird.co/register - **Resource Hub | Hummingbird** - Image: https://www.hummingbird.co/hubfs/Feature%20image%20for%20blog.png - Source: https://www.hummingbird.co/resources - **Announcing Requests: Send and Manage Requests for Information, Directly Within Your Investigations** - Image: https://www.hummingbird.co/hs-fs/hubfs/Hummingbird/Images/63ec1c762f502c5e14491e58_Requests_Dashboard_Hummingbird.jpg?width=5120&height=3328&name=63ec1c762f502c5e14491e58_Requests_Dashboard_Hummingbird.jpg - Source: https://www.hummingbird.co/resources/announcing-requests-send-and-manage-requests-for-information-directly-within-your-investigations - **Our Explorations with AI Narrative Generation** - Image: https://www.hummingbird.co/hs-fs/hubfs/Pasted_Image_12_6_23__10_38%20AM.png?width=6240&height=3558&name=Pasted_Image_12_6_23__10_38%20AM.png - Source: https://www.hummingbird.co/resources/our-explorations-with-ai-narrative-generation - **Overwhelmed or Empowered?: Rethinking Rule-Based Transaction Monitoring** - Image: https://www.hummingbird.co/hubfs/Wadeeha-1.png - Source: https://www.hummingbird.co/resources/overwhelmed-or-empowered-rethinking-rule-based-transaction-monitoring - **Five Companies Share Best Practices for Developing Risk-Based Compliance Programs for Crypto Products** - Image: https://www.hummingbird.co/hubfs/1200x627_HummingbirdResourceHub_Downloads_Register%20with%20a%20new%20FIU.png - Source: https://www.hummingbird.co/resources/five-companies-share-best-practices-for-risk-based-compliance-programs-for-crypto ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "PP Neue Montreal", "role": "body" }, { "family": "PPNeueHummingbirdVariable", "role": "heading" } ], "colors": { "primary": "#04433D", "secondary": "#013B4E", "accent": "#013E4E", "background": "#F4F4F1", "textPrimary": "#272727", "link": "#D2E6DF" }, "typography": { "fontFamilies": { "primary": "PP Neue Montreal", "heading": "PPNeueHummingbirdVariable" }, "fontStacks": { "heading": [ "PP Neue Montreal", "sans-serif" ], "body": [ "PP Neue Montreal", "sans-serif" ], "paragraph": [ "PP Neue Montreal", "sans-serif" ] }, "fontSizes": { "h1": "172.8px", "h2": "60.48px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "13px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#7A7A79", "borderColor": "#F0F4F4", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" }, "buttonPrimary": { "background": "#013E4E", "textColor": "#F6F6F6", "borderRadius": "13px", "borderRadiusCorners": { "topLeft": "13px", "topRight": "13px", "bottomRight": "13px", "bottomLeft": "13px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#272727", "borderColor": "#272727", "borderRadius": "13px", "borderRadiusCorners": { "topLeft": "13px", "topRight": "13px", "bottomRight": "13px", "bottomLeft": "13px" }, "shadow": "none" } }, "images": { "logo": "https://www.hummingbird.co/hubfs/sr-hummingbird/Images/Group%203465839.svg", "favicon": "https://www.hummingbird.co/hubfs/bird-500.png", "ogImage": "https://www.hummingbird.co/hubfs/FI_Homepage.png", "logoHref": "https://www.hummingbird.co", "logoAlt": "Hummingbird" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Hummingbird'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 5, "text": "Schedule a demo", "reasoning": "Button #5 ('Schedule a demo') has a vibrant background color (#013E4E) and action-oriented text, making it a strong primary CTA." }, "secondary": { "index": 6, "text": "Get our AI guide", "reasoning": "Button #6 ('Get our AI guide') has a transparent background, providing a clear contrast to the primary button's color, suitable for a secondary CTA." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals and compliance officers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Hummingbird'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```