Humi Brand Identity

A complete profile of Humi's visual system — colors, typography, components, and personality — extracted from http://www.humi.ca. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.humi.ca.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Humi's actual button styles.

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals and HR departments

Frequently Asked Questions

What is Humi's primary brand color?
Humi's primary brand color is #7622D7. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Humi use?
Humi uses DM Sans as the primary typeface across body and headings.

Does Humi use a light or dark theme?
Humi's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Humi's logo?
Humi's logo is available directly on their site (http://www.humi.ca). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://www.humi.ca using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Humi.

Methodology

Brand data on this page was extracted from http://www.humi.ca on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#7622D7",
    "secondary": "#460078",
    "accent": "#7622D7",
    "background": "#FFFFFF",
    "textPrimary": "#422358",
    "link": "#422358"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "Saiga",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen-Sans",
        "Ubuntu",
        "Cantarell",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "42px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#7622D7",
      "textColor": "#FFFFFF",
      "borderColor": "#7622D7",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://employmenthero.com/en-ca/wp-content/uploads/sites/6/2025/05/eh-logo.png",
    "favicon": "https://employmenthero.com/en-ca/wp-content/uploads/sites/6/2025/08/cropped-EH_Favicon-LightViolet-32x32.png",
    "ogImage": "https://employmenthero.com/ca/wp-content/uploads/sites/6/2025/07/default-social-image.png",
    "logoHref": "https://employmenthero.com/en-ca/",
    "logoAlt": "Employment Hero Canada"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and HR departments"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  }
}