Hume AI Brand Identity

A complete profile of Hume AI's visual system — colors, typography, components, and personality — extracted from https://www.hume.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.hume.ai/.
primary
#E6D1ED
rgb(230, 209, 237)

secondary
#FFDFB8
rgb(255, 223, 184)

accent
#FFFAF4
rgb(255, 250, 244)

background
#FFF9F3
rgb(255, 249, 243)

textPrimary
#222222
rgb(34, 34, 34)

link
#FCE0EE
rgb(252, 224, 238)

Typography

Each font links to its Google Fonts page where available.

primary
Fellix
Fellix Google Fonts →

heading
Fellix
Fellix Google Fonts →

Fellix, system-ui, sans-serif

Visual Assets

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8.591%2097.1394%2018.2681%2096.3723%2017.6223C95.6052%2016.9765%2095.1161%2016.135%2094.9201%2015.1011H106.164C106.294%2012.7588%20105.576%2010.7227%20104.303%209.3809C103.028%208.05418%20101.152%207.24609%2099.0638%207.24609ZM94.9185%2013.1118C95.1144%2012.0611%2095.5867%2011.2213%2096.3388%2010.5755C97.0891%209.94472%2097.9869%209.62182%2099.0638%209.62182C100.141%209.62182%20101.055%209.94472%20101.806%2010.5755C102.556%2011.2062%20103.03%2012.0611%20103.226%2013.1118H94.9185Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(34%2C%2034%2C%2034)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cdefs%3E%3ClinearGradient%20id%3D%22hume-logo-gradient-R_9kknllb%22%20x1%3D%2221.4334%22%20y1%3D%2216.9446%22%20x2%3D%2222.6817%22%20y2%3D%2212.7375%22%20gradientUnits%3D%22userSpaceOnUse%22%3E%3Cstop%20offset%3D%220.2656%22%20stop-color%3D%22%23FFB7B2%22%20style%3D%22stop-color%3A%20rgb(255%2C%20183%2C%20178)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.5781%22%20stop-color%3D%22%23AB9EFC%22%20style%3D%22stop-color%3A%20rgb(171%2C%20158%2C%20252)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Hume AI's actual button styles.

Input
input
background#FFFAF4
textColor#FFFFFF
borderColornull
borderRadius33554400px
shadownone

Button Primary
buttonPrimary
background#FFFAF4
textColor#FFFFFF
borderRadius33554400px
shadownone

Button Secondary
buttonSecondary
background#222222
textColor#FFF9F3
borderRadius33554400px
shadownone

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals and researchers

Hume AI Brand in the Wild

Image: hume.ai

Source: hume.ai

Image: hume.ai

Source: hume.ai

Image: hume.ai

Source: hume.ai

Image: hume.ai

Source: hume.ai

Image: app.buildwithfern.com

Source: dev.hume.ai

Image: hume.ai

Source: hume.ai

Frequently Asked Questions

What is Hume AI's primary brand color?
Hume AI's primary brand color is #E6D1ED. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Hume AI use?
Hume AI uses #FFFAF4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Hume AI use?
Hume AI uses Fellix as the primary typeface across body and headings.

Does Hume AI use a light or dark theme?
Hume AI's primary site uses a light color scheme, with a background of #FFF9F3.

Where can I find Hume AI's logo?
Hume AI's logo is available directly on their site (https://www.hume.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.hume.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hume AI.

Methodology

Brand data on this page was extracted from https://www.hume.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hume AI.