Humble Bundle Brand Identity

A complete profile of Humble Bundle's visual system — colors, typography, components, and personality — extracted from https://humble.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/humble-bundle
• Machine-readable JSON: https://characterquilt.com/branding/humble-bundle.json
• Per-page llms.txt: https://characterquilt.com/branding/humble-bundle/llms.txt

Quick Facts

Color Palette

• primary: #494F5C
• secondary: #484E5B
• accent: #FF7B00
• background: #262B31
• textPrimary: #262B31
• link: #C9262C

Typography

• primary: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro
• heading: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro

Visual Assets

• Logo: https://cdn.humblebundle.com/static/hashed/0fe3a7d5f3e1bf9138b62ecf7408d8ea44ab2aa8.svg
• Favicon: https://cdn.humblebundle.com/static/hashed/03df0490a53d595fd930f9fff52038366d60a05d.png
• Social card (og:image): https://cdn.humblebundle.com/static/hashed/8a88fa654693019cbe2ea724259402d591fd26e6.jpg

UI Components

• input: background=#282C34, textColor=#FFFFFF, borderColor=null, borderRadius=3px, shadow=none
• buttonPrimary: background=#FF7B00, textColor=#0F1729, borderRadius=4px, shadow=rgba(0, 0, 0, 0.3) 0px 20px 40px 0px
• buttonSecondary: background=#FFFFFF, textColor=#494F5C, borderColor=#494F5C, borderRadius=4.8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: gamers and tech enthusiasts

Humble Bundle Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Celebrating Our Collective Impact in 2024: A Heartfelt Thank You! | Humble Bundle Blog
  • Image: https://i0.wp.com/blog.humblebundle.com/wp-content/uploads/2025/04/sir2024_blog.jpg?fit=1200%2C750&ssl=1
  • Source: https://blog.humblebundle.com/celebrating-our-collective-impact-in-2024-a-heartfelt-thank-you/
• Humble Choice - Early Unlock Games – Humble Bundle
  • Image: https://support.humblebundle.com/hc/article_attachments/28708622111131
  • Source: https://support.humblebundle.com/hc/en-us/articles/217300487-Humble-Choice-Early-Unlock-Games
• Anyone else gotten this ad? : r/humblebundles
  • Image: https://preview.redd.it/anyone-else-gotten-this-ad-v0-alp3jirm1ivc1.jpeg?auto=webp&s=0ec7485f65b4b8cf757972b7fd0a26ca9fedfca8
  • Source: https://www.reddit.com/r/humblebundles/comments/1c87mlf/anyone_else_gotten_this_ad/
• Humble Bundle finishes 2021 with more than $15M raised for charity | Shacknews
  • Image: https://d1lss44hh2trtw.cloudfront.net/resize?type=webp&url=https%3A%2F%2Fshacknews-www.s3.amazonaws.com%2Fassets%2Farticle%2F2022%2F04%2F05%2Fhumble-sir2021_feature.jpg&width=1032&sign=W9gwSDiJMIP6Jmf0XfSIpIPCGsUhle3Vs0btC7cAi4E
  • Source: https://www.shacknews.com/article/129685/humble-bundle-finishes-2021-with-more-than-15m-raised-for-charity
• Humble Book Bundles – Humble Bundle
  • Image: https://support.humblebundle.com/hc/article_attachments/28703392550427
  • Source: https://support.humblebundle.com/hc/en-us/articles/205014197-Humble-Book-Bundles

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.