# Humans& Brand Identity

A complete profile of **Humans&**'s visual system — colors, typography, components, and personality — extracted from [https://humansand.ai/](https://humansand.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://humansand.ai/.

| Type        | Color Code  | RGB Value              |
|-------------|-------------|------------------------|
| primary     | #9D968E    | rgb(157, 150, 142)     |
| accent      | #9D968E    | rgb(157, 150, 142)     |
| background  | #F5F1E8    | rgb(245, 241, 232)     |
| textPrimary | #474645    | rgb(71, 70, 69)        |
| link        | #9D968E    | rgb(157, 150, 142)     |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font     | Link                                    |
|--------|----------|-----------------------------------------|
| primary | Sen      | [Google Fonts →](https://fonts.google.com/specimen/Sen) |
| heading | Newsreader | [Google Fonts →](https://fonts.google.com/specimen/Newsreader) |

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Humans&'s actual button styles.

### Button Primary
- Background: #474645
- Text Color: #F5F1E8
- Border Radius: 8px
- Shadow: none

### Button Secondary
- Background: #E5E1D9
- Text Color: #51504E
- Border Color: #CCC9C2
- Border Radius: 8px
- Shadow: none

## Brand Personality
- **Tone:** minimalist
- **Energy:** low
- **Audience:** unknown

## Humans& Brand in the Wild

Source: [humansand.ai](https://humansand.ai/)

Source: [humansand.ai](https://humansand.ai/simplelogo3.png)

Source: [startengine.com](https://www.startengine.com/offering/humans-qp-1)

Source: [startengine.com](https://www.startengine.com/offering/humans-qp-1)

## Frequently Asked Questions

### What is Humans&'s primary brand color?
Humans&'s primary brand color is #9D968E. It anchors the visual identity across their website, product UI, and marketing materials.

### What font does Humans& use?
Humans& uses Sen for body text and Newsreader for headings. Fonts were detected on https://humansand.ai/ as part of their live design system.

### Does Humans& use a light or dark theme?
Humans&'s primary site uses a light color scheme, with a background of #F5F1E8.

### Where can I find Humans&'s logo?
Humans&'s logo is available directly on their site (https://humansand.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?
This profile was extracted from https://humansand.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Humans&.

## Methodology

Brand data on this page was extracted from [https://humansand.ai/](https://humansand.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.