Humans& Brand Identity

A complete profile of Humans&'s visual system — colors, typography, components, and personality — extracted from https://humansand.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/humans
• Machine-readable JSON: https://characterquilt.com/branding/humans.json
• Per-page llms.txt: https://characterquilt.com/branding/humans/llms.txt

Quick Facts

Color Palette

• primary: #9D968E
• accent: #9D968E
• background: #F5F1E8
• textPrimary: #474645
• link: #9D968E

Typography

• primary: Sen — Google Font
• heading: Newsreader — Google Font

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#474645, textColor=#F5F1E8, borderRadius=8px, shadow=none
• buttonSecondary: background=#E5E1D9, textColor=#51504E, borderColor=#CCC9C2, borderRadius=8px, shadow=none

Brand Personality

Tone: minimalist · Energy: low · Audience: unknown

Humans& Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• humans&
  • Image:
  • Source: https://humansand.ai/
• humans&
  • Image:
  • Source: https://humansand.ai/
• Invest in Series Humans&-QP-1 | StartEngine
  • Image:
  • Source: https://www.startengine.com/offering/humans-qp-1
• Invest in Series Humans&-QP-1 | StartEngine
  • Image:
  • Source: https://www.startengine.com/offering/humans-qp-1

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Newsreader",
      "role": "heading"
    },
    {
      "family": "Sen",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9D968E",
    "accent": "#9D968E",
    "background": "#F5F1E8",
    "textPrimary": "#474645",
    "link": "#9D968E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sen",
      "heading": "Newsreader"
    },
    "fontStacks": {
      "heading": [
        "Newsreader",
        "serif"
      ],
      "body": [
        "Newsreader",
        "serif"
      ],
      "paragraph": [
        "Newsreader",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#474645",
      "textColor": "#F5F1E8",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E5E1D9",
      "textColor": "#51504E",
      "borderColor": "#CCC9C2",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://humansand.ai/simplelogo3.png",
    "favicon": "https://humansand.ai/favicon-48.png",
    "ogImage": "https://humansand.ai/icon.jpg",
    "logoAlt": "humans&"
  }
}