Humanloop Brand Identity

A complete profile of Humanloop's visual system — colors, typography, components, and personality — extracted from https://humanloop.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #4747EB
• secondary: #13813E
• accent: #8A92FF
• background: #FFFFFF
• textPrimary: #07120C
• link: #8A92FF

Typography

• primary: InterHL — https://fonts.google.com/specimen/InterHL
• heading: InterHL — https://fonts.google.com/specimen/InterHL

Visual Assets

• Favicon: https://humanloop.com/favicon-32x32.png
• Social card (og:image): https://humanloop.com/assets/acquisition/humanloop-anthropic-green-white@3x.png

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Humanloop Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Humanloop partners with Stability AI to build the first open-source InstructGPT
  • Image: https://humanloop.com/blog/stability-partnership/stability-ai-humanlloop-partnership.jpg
  • Source: https://humanloop.com/blog/stability-ai-partnership
• Humanloop Blog
  • Image: https://humanloop.com/blog/ai-podcasts/ai-podcasts.png
  • Source: https://humanloop.com/blog
• Humanloop joins Anthropic
  • Image: https://humanloop.com/_next/image?url=%2Fassets%2Facquisition%2Ffounders%202.jpg&w=3840&q=75&dpl=dpl_3uxoQXZnwcE1rECEmYL6V7M9D2fx
  • Source: https://humanloop.com/
• Why you should be annotating in-house
  • Image: https://humanloop.com/blog/why-you-should-be-annotating-in-house-for-nlp/programmatic-position-front.png
  • Source: https://humanloop.com/blog/why-you-should-be-annotating-in-house-for-nlp
• Building AI Employees with Coinbase's Ex-CPO
  • Image: https://humanloop.com/blog/building-ai-employees/thumbnail-18.png
  • Source: https://humanloop.com/blog/building-ai-employees
• Model Distillation
  • Image: https://humanloop.com/blog/model-distillation/model-distillation.png
  • Source: https://humanloop.com/blog/model-distillation

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "InterHL",
 "role": "body"
 },
 {
 "family": "Helvetica Neue",
 "role": "body"
 },
 {
 "family": "Open Sans",
 "role": "body"
 },
 {
 "family": "Helvetica",
 "role": "body"
 },
 {
 "family": "Arial",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#4747EB",
 "secondary": "#13813E",
 "accent": "#8A92FF",
 "background": "#FFFFFF",
 "textPrimary": "#07120C",
 "link": "#8A92FF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "InterHL",
 "heading": "InterHL"
 },
 "fontStacks": {
 "heading": [
 "InterHL",
 "Helvetica Neue",
 "Open Sans",
 "Helvetica",
 "Arial",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "body": [
 "InterHL",
 "Helvetica Neue",
 "Open Sans",
 "Helvetica",
 "Arial",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "InterHL",
 "Helvetica Neue",
 "Open Sans",
 "Helvetica",
 "Arial",
 "ui-sans-serif",
 "system-ui",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Noto Sans",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "16px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {},
 "images": {
 "logo": null,
 "favicon": "https://humanloop.com/favicon-32x32.png",
 "ogImage": "https://humanloop.com/assets/acquisition/humanloop-anthropic-green-white@3x.png"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "unknown"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": false,
 "llmSucceeded": false,
 "finalSource": "none"
 },
 "buttonClassification": {
 "llmCalled": false,
 "llmSucceeded": false
 }
 }
}