Humanloop Brand Identity

A complete profile of Humanloop's visual system — colors, typography, components, and personality — extracted from https://humanloop.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/humanloop
• Machine-readable JSON: https://characterquilt.com/branding/humanloop.json
• Per-page llms.txt: https://characterquilt.com/branding/humanloop/llms.txt

Quick Facts

Color Palette

• primary: #4747EB
• secondary: #13813E
• accent: #8A92FF
• background: #FFFFFF
• textPrimary: #07120C
• link: #8A92FF

Typography

• primary: InterHL — https://fonts.google.com/specimen/InterHL
• heading: InterHL — https://fonts.google.com/specimen/InterHL

Visual Assets

• Favicon: https://humanloop.com/favicon-32x32.png
• Social card (og:image): https://humanloop.com/assets/acquisition/humanloop-anthropic-green-white@3x.png

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Humanloop Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Humanloop partners with Stability AI to build the first open-source InstructGPT
  • Image:
  • Source: Link
• Humanloop Blog
  • Image:
  • Source: Link
• Humanloop joins Anthropic
  • Image:
  • Source: Link
• Why you should be annotating in-house
  • Image:
  • Source: Link
• Building AI Employees with Coinbase's Ex-CPO
  • Image:
  • Source: Link
• Model Distillation
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "InterHL",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4747EB",
    "secondary": "#13813E",
    "accent": "#8A92FF",
    "background": "#FFFFFF",
    "textPrimary": "#07120C",
    "link": "#8A92FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "InterHL",
      "heading": "InterHL"
    },
    "fontStacks": {
      "heading": [
        "InterHL",
        "Helvetica Neue",
        "Open Sans",
        "Helvetica",
        "Arial",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "InterHL",
        "Helvetica Neue",
        "Open Sans",
        "Helvetica",
        "Arial",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "InterHL",
        "Helvetica Neue",
        "Open Sans",
        "Helvetica",
        "Arial",
        "ui-sans-serif",
        "system-ui",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "https://humanloop.com/favicon-32x32.png",
    "ogImage": "https://humanloop.com/assets/acquisition/humanloop-anthropic-green-white@3x.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}