humane genomics.json

Humane Genomics Brand Identity

A complete profile of Humane Genomics's visual system — colors, typography, components, and personality — extracted from https://humanegenomics.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0B66FF
Accent #0B66FF
Body Font AlmarenaDisplayBold
Heading Font AlmarenaDisplayBold

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: scientists and researchers in genomics

Humane Genomics Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "AlmarenaDisplayBold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0B66FF",
    "secondary": "#273B39",
    "accent": "#0B66FF",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#7FD3FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "AlmarenaDisplayBold",
      "heading": "AlmarenaDisplayBold"
    },
    "fontStacks": {
      "heading": [
        "AlmarenaDisplayBold",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68.04px",
      "h2": "28.008px",
      "body": "21.996px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "18px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0B66FF",
      "textColor": "#FFFFFF",
      "borderColor": "#2E2E2E",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "rgba(0, 0, 0, 0.45) 0px 14px 34px 0px"
    },
    "buttonSecondary": {
      "background": "#0A0A0A",
      "textColor": "#FFFFFF",
      "borderColor": "#1F1F1F",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://humanegenomics.com/img/hgi-logo_white.png",
    "favicon": "https://humanegenomics.com/favicon.ico",
    "ogImage": "https://humanegenomics.com/img/HGI_logo_sq.jpg",
    "logoHref": "/",
    "logoAlt": "Humane Genomics"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Humane Genomics'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Learn more",
      "reasoning": "Button #0 has a vibrant blue color (#0B66FF) which is the brand color, making it stand out as the primary call-to-action. The text 'Learn more' is action-oriented, further supporting its role as the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "All news",
      "reasoning": "Button #1 has a dark background (#0A0A0A) which contrasts with the primary button's vibrant color. The text 'All news' suggests a secondary action, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientists and researchers in genomics"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Humane Genomics'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}