Human Interest Brand Identity

A complete profile of Human Interest's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1C847E
• secondary: #008481
• accent: #022A4D
• background: #FFFFFF
• textPrimary: #022A4D
• link: #022A4D

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon: https://humaninterest.com/favicon.ico?v=2
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#022A4D, borderColor=#CCD4DB, borderRadius=8px, shadow=none
• buttonPrimary: background=#022A4D, textColor=#FFFFFF, borderRadius=6px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for affordable 401(k) solutions

Human Interest Brand in the Wild

• 401(k) and Retirement Resources For Employers | Human Interest
  • Image:
  • Source: https://humaninterest.com/learn/categories/employers/?page=8
• The Human Interest Learning Center: Your new hub for financial wellness | Human Interest
  • Image:
  • Source: https://humaninterest.com/pressroom/articles/human-interest-learning-center/
• Human Interest vs. RetirePath Virginia: how do they compare? | Human Interest
  • Image:
  • Source: https://humaninterest.com/learn/guides/human-interest-vs-retirepath-virginia-how-do-they-compare/
• Small business B corp basics: Requirements & costs | Human Interest
  • Image:
  • Source: https://humaninterest.com/learn/articles/small-business-b-corp-basics-requirements-costs/
• Different 401(k) employer match types (with examples) | Human Interest
  • Image:
  • Source: https://humaninterest.com/learn/articles/looking-in-depth-at-the-401k-employer-match/
• The 5 best strategies to gain more clients as a financial advisor in 2026 | Human Interest
  • Image:
  • Source: https://humaninterest.com/learn/articles/how-to-gain-more-clients-as-a-financial-advisor/

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Poppins",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#1C847E",
 "secondary": "#008481",
 "accent": "#022A4D",
 "background": "#FFFFFF",
 "textPrimary": "#022A4D",
 "link": "#022A4D"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Poppins",
 "heading": "Poppins"
 },
 "fontStacks": {
 "heading": [
 "Poppins"
 ],
 "body": [
 "Poppins"
 ],
 "paragraph": [
 "Poppins"
 ]
 },
 "fontSizes": {
 "h1": "48px",
 "h2": "32px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "6px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#022A4D",
 "borderColor": "#CCD4DB",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#022A4D",
 "textColor": "#FFFFFF",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://hi-contentful.imgix.net/4xN7JhmwCRuz3y9M8L8CF7/5c244c52cfc982bd1a348a80dc35d43b/hi-logo-new.svg?auto=format%2Ccompress&w=256&q=75",
 "favicon": "https://humaninterest.com/favicon.ico?v=2",
 "ogImage": "https://images.ctfassets.net/tj9jxg7kaxby/5pfZ2fwcihpJt8VrjB8vAj/99f9d1541caed73f63c76d3df4af8a24/logo_hi.jpg",
 "logoHref": "/",
 "logoAlt": "Human Interest Logo"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses looking for affordable 401(k) solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 }
}