Human Dx Brand Identity

A complete profile of Human Dx's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1AA0EC
• secondary: #07111A
• accent: #E4F2F4
• background: #F2F1EF
• textPrimary: #46414A
• link: #E4F2F4

Typography

• primary: Avenir Next — https://fonts.google.com/specimen/Avenir+Next
• heading: Avenir Next — https://fonts.google.com/specimen/Avenir+Next

Visual Assets

• Logo: https://resources.humandx.org/static/img/symbol_v3.svg
• Favicon: https://resources.humandx.org/static/img/favicon.ico?v=4
• Social card (og:image): https://resources.humandx.org/static/img/symbol_v3_og_image.jpg

UI Components

• input: background=transparent, textColor=#46414A, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#EFEFEF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0.2) 0px 0px 20px 0px
• buttonSecondary: background=#363839, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and researchers

Human Dx Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Product | The Human Diagnosis Project
  • Image: https://resources.humandx.org/static/img/landing/human_dx_platform_thumbnail.jpg
  • Source: https://www.humandx.org/product
• Contact Us | The Human Diagnosis Project
  • Image: https://resources.humandx.org/static/img/symbol_v3_og_image.jpg
  • Source: https://www.humandx.org/contact
• Contributing Editors | The Human Diagnosis Project
  • Image: https://resources.humandx.org/media/img/d63695e2-ca30-43a7-b2b9-3efc14d15f2f.png
  • Source: https://www.humandx.org/editors
• Human Dx - Apps on Google Play
  • Image: https://play-lh.googleusercontent.com/lMoz0MOHAUZdAtorodM1SY30k5OYWdJ-RkoDeFdW9POCACKi0-juXJv8WM6nLfMm0yi-
  • Source: https://www.humandx.org/download

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Avenir Next",
      "role": "body"
    },
    {
      "family": "Avenir",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Times New Roman",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1AA0EC",
    "secondary": "#07111A",
    "accent": "#E4F2F4",
    "background": "#F2F1EF",
    "textPrimary": "#46414A",
    "link": "#E4F2F4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Avenir Next",
      "heading": "Avenir Next"
    },
    "fontStacks": {
      "heading": [
        "Avenir Next",
        "Avenir",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Avenir Next",
        "Avenir",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "38px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#46414A",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EFEFEF",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 0px 20px 0px"
    },
    "buttonSecondary": {
      "background": "#363839",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://resources.humandx.org/static/img/symbol_v3.svg",
    "favicon": "https://resources.humandx.org/static/img/favicon.ico?v=4",
    "ogImage": "https://resources.humandx.org/static/img/symbol_v3_og_image.jpg",
    "logoHref": "/",
    "logoAlt": "Human Dx Symbol"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and researchers"
  }
}