Human Dx Brand Identity

A complete profile of Human Dx's visual system — colors, typography, components, and personality — extracted from http://humandx.org. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/human-dx
• Machine-readable JSON: https://characterquilt.com/branding/human-dx.json
• Per-page llms.txt: https://characterquilt.com/branding/human-dx/llms.txt

Quick Facts

Color Palette

• primary: #1AA0EC
• secondary: #07111A
• accent: #E4F2F4
• background: #F2F1EF
• textPrimary: #46414A
• link: #E4F2F4

Typography

• primary: Avenir Next — https://fonts.google.com/specimen/Avenir+Next
• heading: Avenir Next — https://fonts.google.com/specimen/Avenir+Next

Visual Assets

• Logo: https://resources.humandx.org/static/img/symbol_v3.svg
• Favicon: https://resources.humandx.org/static/img/favicon.ico?v=4
• Social card (og:image): https://resources.humandx.org/static/img/symbol_v3_og_image.jpg

UI Components

• input: background=transparent, textColor=#46414A, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#EFEFEF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0.2) 0px 0px 20px 0px
• buttonSecondary: background=#363839, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and researchers

Human Dx Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Product | The Human Diagnosis Project
  • Image:
  • Source: https://www.humandx.org/product
• Contact Us | The Human Diagnosis Project
  • Image:
  • Source: https://www.humandx.org/contact
• Contributing Editors | The Human Diagnosis Project
  • Image:
  • Source: https://www.humandx.org/editors
• Human Dx - Apps on Google Play
  • Image:
  • Source: https://www.humandx.org/download
• Contributing Editors | The Human Diagnosis Project
  • Image:
  • Source: https://www.humandx.org/editors
• Contributing Editors | The Human Diagnosis Project
  • Image:
  • Source: https://www.humandx.org/editors

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.