llms.txt

Human Behavior Brand Identity

A complete profile of Human Behavior's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #2C8956
Accent #2C8956
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals interested in behavioral insights

Human Behavior Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Roboto",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#2C8956",
 "secondary": "#6A7282",
 "accent": "#2C8956",
 "background": "#F0F0F0",
 "textPrimary": "#808080",
 "link": "#0D291A"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Inter"
 ],
 "paragraph": [
 "Inter",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Roboto",
 "Helvetica Neue",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "40px",
 "h2": "40px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "1px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#0A0A0A",
 "borderColor": "#E5E7EB",
 "borderRadius": "1px",
 "borderRadiusCorners": {
 "topLeft": "1px",
 "topRight": "1px",
 "bottomRight": "1px",
 "bottomLeft": "1px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#2C8956",
 "borderRadius": "1px",
 "borderRadiusCorners": {
 "topLeft": "1px",
 "topRight": "1px",
 "bottomRight": "1px",
 "bottomLeft": "1px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#3A3A3A",
 "borderColor": "#E5E7EB",
 "borderRadius": "1px",
 "borderRadiusCorners": {
 "topLeft": "1px",
 "topRight": "1px",
 "bottomRight": "1px",
 "bottomLeft": "1px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%20100%20100%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22color%3A%232C8956%22%20class%3D%22w-6%20h-6%20sm%3Aw-%5B30px%5D%20sm%3Ah-%5B30px%5D%22%20data-testid%3D%22HB-landing-page-icon-landing-hero-section-line-662%22%20data-fc-idx%3D%220%22%3E%3Crect%20x%3D%220%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%22100%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2235%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%22100%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2270%22%20y%3D%220%22%20width%3D%2230%22%20height%3D%2247.5%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3Crect%20x%3D%2270%22%20y%3D%2253%22%20width%3D%2230%22%20height%3D%2247.5%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(44%2C%20137%2C%2086)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://www.humanbehavior.co/favicon-green.png",
 "ogImage": null
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals interested in behavioral insights"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}