llms.txt

Hum Brand Identity

A complete profile of Hum's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #00112F
Accent #0C76F9
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: home internet users

Hum Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#00112F",
  "secondary": "#374151",
  "accent": "#0C76F9",
  "background": "#FFFFFF",
  "textPrimary": "#00112F",
  "link": "#00112F"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "30px",
   "body": "11.3px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#D1D5DB",
   "borderRadius": "32px",
   "borderRadiusCorners": {
    "topLeft": "32px",
    "topRight": "32px",
    "bottomRight": "32px",
    "bottomLeft": "32px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
  },
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#FFFFFF",
   "borderRadius": "24px",
   "borderRadiusCorners": {
    "topLeft": "24px",
    "topRight": "24px",
    "bottomRight": "24px",
    "bottomLeft": "24px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": null,
  "favicon": null,
  "ogImage": "https://letshum.com/preview-image.png"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Find Internet",
   "reasoning": "The button 'Find Internet' uses a vibrant gradient color from #895FF8 to #0C76F9, which aligns with the brand's accent colors. It is the only button detected and has action-oriented text, making it the primary CTA."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is only one button detected, so no secondary button is available with a different background color."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "home internet users"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none"
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}