# Hum Brand Identity

A complete profile of **Hum**'s visual system — colors, typography, components, and personality — extracted from [http://letshum.com](http://letshum.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://letshum.com.

- **Primary**: #00112F  
- **Secondary**: #374151  
- **Accent**: #0C76F9  
- **Background**: #FFFFFF  
- **Text Primary**: #00112F  
- **Link**: #00112F

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Inter  
- **Heading**: Inter

### Visual Assets

Social Card

## UI Components

Live previews rendered using Hum's actual button styles.

- **Input**  
  - Background: #FFFFFF  
  - Text Color: #000000  
  - Border Color: #D1D5DB  
  - Border Radius: 32px  
  - Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

- **Button Primary**  
  - Background: #FFFFFF  
  - Text Color: #FFFFFF  
  - Border Radius: 24px  
  - Shadow: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: home internet users

## Frequently Asked Questions

- **What is Hum's primary brand color?**  
  Hum's primary brand color is #00112F. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Hum use?**  
  Hum uses #0C76F9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Hum use?**  
  Hum uses Inter as the primary typeface across body and headings.

- **Does Hum use a light or dark theme?**  
  Hum's primary site uses a light color scheme, with a background of #FFFFFF.

- **How was this brand profile generated?**  
  This profile was extracted from http://letshum.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hum.

## Methodology

Brand data on this page was extracted from [http://letshum.com](http://letshum.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00112F",
    "secondary": "#374151",
    "accent": "#0C76F9",
    "background": "#FFFFFF",
    "textPrimary": "#00112F",
    "link": "#00112F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "11.3px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#D1D5DB",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": "https://letshum.com/preview-image.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "home internet users"
  }
}
```