Hum Brand Identity

A complete profile of Hum's visual system — colors, typography, components, and personality — extracted from http://letshum.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://letshum.com.

• Primary: #00112F
• Secondary: #374151
• Accent: #0C76F9
• Background: #FFFFFF
• Text Primary: #00112F
• Link: #00112F

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter
• Heading: Inter

Visual Assets

Social Card

UI Components

Live previews rendered using Hum's actual button styles.

• Input

  • Background: #FFFFFF
  • Text Color: #000000
  • Border Color: #D1D5DB
  • Border Radius: 32px
  • Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

• Button Primary

  • Background: #FFFFFF
  • Text Color: #FFFFFF
  • Border Radius: 24px
  • Shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: home internet users

Frequently Asked Questions

• What is Hum's primary brand color?
  Hum's primary brand color is #00112F. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Hum use?
  Hum uses #0C76F9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Hum use?
  Hum uses Inter as the primary typeface across body and headings.

• Does Hum use a light or dark theme?
  Hum's primary site uses a light color scheme, with a background of #FFFFFF.

• How was this brand profile generated?
  This profile was extracted from http://letshum.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hum.

Methodology

Brand data on this page was extracted from http://letshum.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00112F",
    "secondary": "#374151",
    "accent": "#0C76F9",
    "background": "#FFFFFF",
    "textPrimary": "#00112F",
    "link": "#00112F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "11.3px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#D1D5DB",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": "https://letshum.com/preview-image.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "home internet users"
  }
}