Hugging Face Brand Identity

A complete profile of Hugging Face's visual system — colors, typography, components, and personality — extracted from https://huggingface.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://huggingface.co/.
primary
#101828
rgb(16, 24, 40)
secondary
#141C2E
rgb(20, 28, 46)
accent
#E5E7EB
rgb(229, 231, 235)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#000000
rgb(0, 0, 0)
link
#6A7282
rgb(106, 114, 130)

Typography

Each font links to its Google Fonts page where available.
primary
Source Sans Pro
Source Sans Pro Google Fonts →
heading
Source Sans Pro
Source Sans Pro Google Fonts →
Source Sans Pro, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using Hugging Face's actual button styles.
Input
input
background: #FFFFFF
textColor: #000000
borderColor: #E5E7EB
borderRadius: 8px
shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px

Button Primary
buttonPrimary
background: #E5E7EB
textColor: #101828
borderRadius: 8px
shadow: none

Button Secondary
buttonSecondary
background: #000000
textColor: #FFFFFF
borderRadius: 8px
shadow: none

Brand Personality

Tone: modern Energy: medium Audience: AI developers and tech enthusiasts

Hugging Face Brand in the Wild

Image: qianwen-res.oss-cn-beijing.aliyuncs.com

Source: huggingface.co

Image: huggingface.co

Source: huggingface.co

Image: raw.githubusercontent.com

Source: huggingface.co

Image: raw.githubusercontent.com

Source: huggingface.co

Image: cdn-thumbnails.huggingface.co

Source: huggingface.co

Image: qianwen-res.oss-accelerate.aliyuncs.com

Source: huggingface.co

Frequently Asked Questions

What is Hugging Face's primary brand color?
Hugging Face's primary brand color is #101828. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Hugging Face use?
Hugging Face uses #E5E7EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Hugging Face use?
Hugging Face uses Source Sans Pro as the primary typeface across body and headings.

Does Hugging Face use a light or dark theme?
Hugging Face's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Hugging Face's logo?
Hugging Face's logo is available directly on their site (https://huggingface.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://huggingface.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hugging Face.

Methodology

Brand data on this page was extracted from https://huggingface.co/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hugging Face.