Hudu Brand Identity

A complete profile of Hudu's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4A5565
• secondary: #0A0020
• accent: #4D2AC9
• background: #FFFFFF
• textPrimary: #0A0118
• link: #0A0118

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#101828, borderColor=#D1D5DC, borderRadius=8px, shadow=none
• buttonPrimary: background=#4D2AC9, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#0A0020, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px

Brand Personality

Tone: professional · Energy: medium · Audience: IT and MSP teams

Hudu Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Hudu Pricing | IT Documentation Plans
  • Image:
  • Source: Hudu Pricing
• Release: Browser Extension 2.9.0 | Hudu Blog
  • Image:
  • Source: Release Update
• Build a strong documentation culture with Hudu | Hudu Blog
  • Image:
  • Source: Culture of Documentation
• ConnectWise PSA Integration | Hudu
  • Image:
  • Source: ConnectWise PSA

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4A5565",
    "secondary": "#0A0020",
    "accent": "#4D2AC9",
    "background": "#FFFFFF",
    "textPrimary": "#0A0118",
    "link": "#0A0118"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#101828",
      "borderColor": "#D1D5DC",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#4D2AC9",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0A0020",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px"
    }
  },
  "images": {
    "logo": "https://www.hudu.com/brand/hudu_logo_light.svg?dpl=dpl_G8AmBgPRTMWpim3FZj9wFkEFqWHU",
    "favicon": "https://www.hudu.com/favicon.ico?favicon.14z~gcewc9tyr.ico",
    "ogImage": "https://www.hudu.com/brand/og-image.png",
    "logoHref": "/",
    "logoAlt": "Hudu logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "IT and MSP teams"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}