# Hudu Brand Identity

A complete profile of **Hudu**'s visual system — colors, typography, components, and personality — extracted from [https://hudu.com](https://hudu.com/). Built for designers, agents, and AI tools.

## Colors

### Primary

#4A5565

### Accent

#4D2AC9

### Color Palette

Brand palette extracted from https://hudu.com.

primary

#4A5565

rgb(74, 85, 101)

secondary

#0A0020

rgb(10, 0, 32)

accent

#4D2AC9

rgb(77, 42, 201)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#0A0118

rgb(10, 1, 24)

link

#0A0118

rgb(10, 1, 24)

## Typography

Each font links to its Google Fonts page where available.

### Primary

Poppins

Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)

### Heading

Poppins

Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)

Poppins, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Hudu's actual button styles.

### Input

input

background#FFFFFFtextColor#101828borderColor#D1D5DCborderRadius8pxshadownone

### Button Primary

buttonPrimary

background#4D2AC9textColor#FFFFFFborderRadius8pxshadownone

### Button Secondary

buttonSecondary

background#0A0020textColor#FFFFFFborderColor#FFFFFFborderRadius33554400pxshadowrgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px

## Brand Personality

**Tone:** professional  **Energy:** medium  **Audience:** IT and MSP teams

## Frequently Asked Questions

### What is Hudu's primary brand color?

Hudu's primary brand color is #4A5565. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Hudu use?

Hudu uses #4D2AC9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does Hudu use?

Hudu uses Poppins as the primary typeface across body and headings.

### Does Hudu use a light or dark theme?

Hudu's primary site uses a light color scheme, with a background of #FFFFFF.

### Where can I find Hudu's logo?

Hudu's logo is available directly on their site (https://hudu.com). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?

This profile was extracted from https://hudu.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hudu.