Hudson Labs (formerly Bedrock AI) Brand Identity

A complete profile of Hudson Labs (formerly Bedrock AI)'s visual system — colors, typography, components, and personality — extracted from https://www.hudson-labs.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.hudson-labs.com/.

• primary: #5B21B6
  • rgb(91, 33, 182)
• accent: #A78BFA
  • rgb(167, 139, 250)
• background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #0A0A0A
  • rgb(10, 10, 10)
• link: #A78BFA
  • rgb(167, 139, 250)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
  Google Fonts →
• heading: Source Serif 4
  Google Fonts →

Visual Assets

UI Components

Live previews rendered using Hudson Labs (formerly Bedrock AI)'s actual button styles.

Button Primary

• buttonPrimary
  background: #000000
  textColor: #FFFFFF
  borderRadius: 6px
  shadow: none

Button Secondary

• buttonSecondary
  background: #FFFFFF
  textColor: #0A0A0A
  borderColor: #FFFFFF
  borderRadius: 12px
  shadow: rgba(139, 92, 246, 0.1) 0px 0px 40px -8px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: financial professionals and investors

Frequently Asked Questions

1. What is Hudson Labs (formerly Bedrock AI)'s primary brand color?
   Hudson Labs (formerly Bedrock AI)'s primary brand color is #5B21B6. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Hudson Labs (formerly Bedrock AI) use?
   Hudson Labs (formerly Bedrock AI) uses #A78BFA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Hudson Labs (formerly Bedrock AI) use?
   Hudson Labs (formerly Bedrock AI) uses Inter for body text and Source Serif 4 for headings. Fonts were detected on https://www.hudson-labs.com/ as part of their live design system.

4. Does Hudson Labs (formerly Bedrock AI) use a light or dark theme?
   Hudson Labs (formerly Bedrock AI)'s primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Hudson Labs (formerly Bedrock AI)'s logo?
   Hudson Labs (formerly Bedrock AI)'s logo is available directly on their site (https://www.hudson-labs.com/). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from https://www.hudson-labs.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hudson Labs (formerly Bedrock AI).

Methodology

Brand data on this page was extracted from https://www.hudson-labs.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.