HUBUC Brand Identity

A complete profile of HUBUC's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFF4E5
• secondary: #DE2020
• accent: #373F53
• background: #FFFFFF
• textPrimary: #212529
• link: #373F53

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#F5F5F5, textColor=#000000, borderColor=#F5F5F5, borderRadius=5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking cloud card solutions

HUBUC Brand in the Wild

• HUBUC - Cloud Card Issuing Platform
  • Image:
  • Source: link
• HUBUC - Cloud Card Issuing Engine
  • Image:
  • Source: link
• Jobs at HUBUC
  • Image:
  • Source: link

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Montserrat",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFF4E5",
    "secondary": "#DE2020",
    "accent": "#373F53",
    "background": "#FFFFFF",
    "textPrimary": "#212529",
    "link": "#373F53"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat"
      ],
      "body": [
        "Open Sans"
      ],
      "paragraph": [
        "Open Sans"
      ]
    },
    "fontSizes": {
      "h1": "49px",
      "h2": "37.8px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F5F5F5",
      "textColor": "#000000",
      "borderColor": "#F5F5F5",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://umsousercontent.com/lib_mzXmrrrjePLWhzVi/mh7p9hwg1iqkt48c.png?w=352",
    "favicon": "https://www.hubuc.com/lib_mzXmrrrjePLWhzVi/fxdlr2xpzmbiq77e.png?w=64&h=64",
    "ogImage": "https://www.hubuc.com/lib_mzXmrrrjePLWhzVi/kv8t2ec21i3ycdms.png?w=1200&h=630&fit=crop",
    "logoHref": "/",
    "logoAlt": "[object Object]"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking cloud card solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.7,
    "colors": 0.9,
    "overall": 0.8
  }
}