HubSpot Brand: Colors, Fonts, Logo & Visual Identity
HubSpot Brand Identity
A complete profile of HubSpot's visual system — colors, typography, components, and personality — extracted from https://hubspot.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://hubspot.com.
| Color | Hex Code | RGB Values |
|---|---|---|
| Primary | #FF4800 | rgb(255, 72, 0) |
| Secondary | #FCDED2 | rgb(252, 222, 210) |
| Accent | #FF4800 | rgb(255, 72, 0) |
| Background | #FCFCFA | rgb(252, 252, 250) |
| Text Primary | #1F1F1F | rgb(31, 31, 31) |
| Link | #124548 | rgb(18, 69, 72) |
Typography
Each font links to its Google Fonts page where available.
- Body Font: HubSpot Sans
HubSpot Sans Google Fonts → - Heading Font: HubSpot Serif
HubSpot Serif Google Fonts →
Visual Assets
UI Components
Live previews rendered using HubSpot's actual button styles.
Button Primary
- Background: #FF4800
- Text Color: #FFFFFF
- Border Radius: 8px
- Shadow: none
Button Secondary
- Background: #FFFFFF
- Text Color: #FF4800
- Border Color: #FF4800
- Border Radius: 8px
- Shadow: none
Brand Personality
Tone: professional
Energy: medium
Audience: business professionals and companies looking for software solutions
HubSpot Brand in the Wild
Source: knowledge.hubspot.com
Source: hubspot.com
Source: br.hubspot.com
Source: hubspot.com
Source: ecosystem.hubspot.com
Source: hubspot.com
Frequently Asked Questions
What is HubSpot's primary brand color?
HubSpot's primary brand color is #FF4800. It anchors the visual identity across their website, product UI, and marketing materials.
What font does HubSpot use?
HubSpot uses HubSpot Sans for body text and HubSpot Serif for headings. Fonts were detected on https://hubspot.com as part of their live design system.
Does HubSpot use a light or dark theme?
HubSpot's primary site uses a light color scheme, with a background of #FCFCFA.
Where can I find HubSpot's logo?
HubSpot's logo is available directly on their site (https://hubspot.com).
How was this brand profile generated?
This profile was extracted from https://hubspot.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by HubSpot.
Methodology
Brand data on this page was extracted from https://hubspot.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.