hubla.json

Hubla Brand Identity

A complete profile of Hubla's visual system — colors, typography, components, and personality — extracted from https://hub.la. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #D7FF60
Accent #D7FF60
Body Font Geist Medium
Heading Font Geist Bold

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: entrepreneurs

Hubla Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist Bold",
      "role": "heading"
    },
    {
      "family": "Geist Medium",
      "role": "body"
    },
    {
      "family": "Geist Regular",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D7FF60",
    "secondary": "#0000EE",
    "accent": "#D7FF60",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#314000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist Medium",
      "heading": "Geist Bold"
    },
    "fontStacks": {
      "heading": [
        "Geist Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "Geist Placeholder",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "15px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D7FF60",
      "textColor": "#3B4D00",
      "borderColor": "#4F6600",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 1px 3px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "rgba(9, 9, 11, 0.11) 0px 0.602187px 0.602187px -1.25px, rgba(9, 9, 11, 0.1) 0px 2.28853px 2.28853px -2.5px, rgba(9, 9, 11, 0.04) 0px 10px 10px -3.75px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22width%3A100%25%3Bheight%3A100%25%3B%22%20viewBox%3D%220%200%2071%2018%22%20preserveAspectRatio%3D%22none%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Csvg%20width%3D%2271%22%20height%3D%2218%22%20fill%3D%22none%22%20id%3D%22svg758767725_824%22%3E%3Cpath%20d%3D%22M39.643%208.481c1.065-.8%201.61-1.873%201.61-3.267%200-1.257-.454-2.309-1.362-3.154-.886-.845-1.998-1.28-3.292-1.28h-6.31v16h11.576v-8.3h-2.222Zm-.388%205.83H32.9V3.25h3.7c1.158%200%202.043.914%202.043%202.102%200%201.188-.886%202.103-2.043%202.103h-1.09V9.83h3.746v4.48ZM10.014.78h2.61v16h-2.61V9.855h-6.81v6.925H.593v-16h2.61v6.56h6.81V.78Zm5.462%200h2.61v10.537c0%201.943%201.135%203.2%203.405%203.2%202.27%200%203.405-1.257%203.405-3.2V.78h2.611v10.697c0%201.715-.568%203.063-1.68%204.092-1.112%201.006-2.565%201.508-4.336%201.508-1.77%200-3.223-.502-4.335-1.508-1.113-1.029-1.68-2.377-1.68-4.092V.78Zm31.781%2013.486h6.47v2.514h-9.08v-16h2.61v13.486Zm20.055%202.514L66.2%2013.557h-6.766l-1.112%203.223h-2.838l5.766-16h3.134l5.743%2016h-2.815Zm-7.014-5.692h5.04l-2.52-7.222-2.52%207.223Z%22%20fill%3D%22%23fff%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/TA5sgQwyd3ntMMEp3QHld9fKgQ.png",
    "ogImage": "https://framerusercontent.com/assets/PjZzHQeyfAGOnE8p0Uy15e7Zngo.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, links to the homepage, and is located in the body area, which aligns with the brand 'Hubla'.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Ajuda",
      "reasoning": "Button #1 uses the vibrant brand color #D7FF60, which stands out as the primary call-to-action. The text 'Ajuda' suggests a supportive action, but the color prominence indicates primary importance."
    },
    "secondary": {
      "index": 2,
      "text": "Fale com nossos executivos",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and offers a specific action 'Fale com nossos executivos', making it a suitable secondary option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "entrepreneurs"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, links to the homepage, and is located in the body area, which aligns with the brand 'Hubla'.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}