Howdy.com Brand Identity

A complete profile of Howdy.com's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #DCEFEC
• secondary: #E3F2F0
• accent: #459487
• background: #FFFFFF
• textPrimary: #141413
• link: #E7E7F8

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#459487, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1B1B1B, borderColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: tech companies and startups looking to hire engineering talent

Howdy.com Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Blog | Howdy
  • Image:
  • Source: https://www.howdy.com/blog
• Blog | Howdy
  • Image:
  • Source: https://www.howdy.com/blog
• AI-Native Engineering: Definition, Roles, Workflow, and Operating Model (2026)
  • Image:
  • Source: https://www.howdy.com/blog/ai-native-engineering-definition-roles-workflow-operating-model
• The Cost of Living Squeeze: How Americans are Planning for Rising Prices and Tough Choices | Howdy
  • Image:
  • Source: https://www.howdy.com/blog/cost-of-living-statistics-trends
• Healthcare Software Development: A Complete Guide
  • Image:
  • Source: https://www.howdy.com/blog/healthcare-software-development
• Wave of Gen Zers and Millennials Working Abroad in 2025 | Howdy
  • Image:
  • Source: https://www.howdy.com/blog/digital-nomad-statistics

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#DCEFEC",
 "secondary": "#E3F2F0",
 "accent": "#459487",
 "background": "#FFFFFF",
 "textPrimary": "#141413",
 "link": "#E7E7F8"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter"
 ],
 "body": [
 "ui-sans-serif",
 "system-ui",
 "sans-serif",
 "Apple Color Emoji",
 "Segoe UI Emoji",
 "Segoe UI Symbol",
 "Noto Color Emoji"
 ],
 "paragraph": [
 "Inter"
 ]
 },
 "fontSizes": {
 "h1": "56px",
 "h2": "22px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "10px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#459487",
 "textColor": "#FFFFFF",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#1B1B1B",
 "borderColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.howdy.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fhowdy-logo.d81ba3bf.svg&w=256&q=75",
 "favicon": "https://www.howdy.com/favicon-32x32.png",
 "ogImage": "https://cdn.sanity.io/images/218g3l3q/production/27af9081c9701da64b35b89f0d113301c31518bc-2400x1260.png?fit=max&auto=format",
 "logoHref": "/",
 "logoAlt": "Howdy Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Howdy Logo' matches the brand name inferred from the URL and page title.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Accept",
 "reasoning": "Button #0 has a vibrant green background (#459487), which is a strong indicator of a primary CTA. The text 'Accept' suggests an action-oriented purpose, making it the most likely primary button."
 },
 "secondary": {
 "index": 3,
 "text": "Customize",
 "reasoning": "Button #3 has a different background color (#FFFFFF) and serves as a secondary action with the text 'Customize'. It is less prominent than the primary button, fitting the role of a secondary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "tech companies and startups looking to hire engineering talent"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Howdy Logo' matches the brand name inferred from the URL and page title.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}