Housewarming Brand Identity

A complete profile of Housewarming's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1F2937
• secondary: #9CA3AF
• accent: #111827
• background: #E8E8E8
• textPrimary: #171717
• link: #111827

Typography

• primary: Banana Grotesk — https://fonts.google.com/specimen/Banana+Grotesk
• heading: PP Editorial New — https://fonts.google.com/specimen/PP+Editorial+New

Visual Assets

• Logo:
• Social card (og:image):

Brand Personality

Tone: playful · Energy: medium · Audience: young adults and social groups

Housewarming Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• My Starter Pack — Housewarming
  • Image:
  • Source: https://starterpack.housewarming.me/
• Housewarming: casual moments with friends
  • Image:
  • Source: https://housewarming.me/
• Housewarming: casual moments with friends
  • Image:
  • Source: https://housewarming.me/
• Housewarming Celebration Party Ads Template | PosterMyWall
  • Image:
  • Source: https://www.postermywall.com/index.php/art/template/54f8f9b2b597a461e93049284b3c629b/housewarming-celebration-party-ads-design-template
• Free Housewarming Registry Checklist Template to Edit Online
  • Image:
  • Source: https://www.template.net/edit-online/480332/housewarming-registry-checklist
• Housewarming party concept of landing page with couple moving to new house unpacking clothes | Premium Vector
  • Image:
  • Source: https://www.freepik.com/premium-vector/housewarming-party-concept-landing-page-with-couple-moving-new-house-unpacking-clothes_24403093.htm

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests the following flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Banana Grotesk",
   "role": "body"
  },
  {
   "family": "PP Editorial New",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#1F2937",
  "secondary": "#9CA3AF",
  "accent": "#111827",
  "background": "#E8E8E8",
  "textPrimary": "#171717",
  "link": "#111827"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Banana Grotesk",
   "heading": "PP Editorial New"
  },
  "fontStacks": {
   "heading": [
    "Banana Grotesk",
    "sans-serif"
   ],
   "body": [
    "Banana Grotesk",
    "sans-serif"
   ],
   "paragraph": [
    "Banana Grotesk",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "72px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "20px"
 },
 "components": {},
 "images": {
  "logo": "https://d390akdzt0aqg6.cloudfront.net/web/images/housewarming+logo.svg",
  "favicon": null,
  "ogImage": "https://d390akdzt0aqg6.cloudfront.net/web/images/preview.webp",
  "logoAlt": "housewarming"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Housewarming' in the alt text. It is the most prominent logo on the page.",
  "confidence": 0.9,
  "source": "llm"
 },
 "personality": {
  "tone": "playful",
  "energy": "medium",
  "targetAudience": "young adults and social groups"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Housewarming' in the alt text. It is the most prominent logo on the page.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false
  }
 }
}