Housewarming Brand Identity

A complete profile of Housewarming's visual system — colors, typography, components, and personality — extracted from https://housewarming.me. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/housewarming
• Machine-readable JSON: https://characterquilt.com/branding/housewarming.json
• Per-page llms.txt: https://characterquilt.com/branding/housewarming/llms.txt

Quick Facts

Color Palette

• primary: #1F2937
• secondary: #9CA3AF
• accent: #111827
• background: #E8E8E8
• textPrimary: #171717
• link: #111827

Typography

• primary: Banana Grotesk — https://fonts.google.com/specimen/Banana+Grotesk
• heading: PP Editorial New — https://fonts.google.com/specimen/PP+Editorial+New

Visual Assets

• Logo:
• Social card (og:image):

Brand Personality

Tone: playful · Energy: medium · Audience: young adults and social groups

Housewarming Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• My Starter Pack — Housewarming
  • Image:
  • Source: My Starter Pack
• Housewarming: casual moments with friends
  • Image:
  • Source: Housewarming
• Housewarming: casual moments with friends
  • Image:
  • Source: Housewarming
• Housewarming Celebration Party Ads Template | PosterMyWall
  • Image:
  • Source: PosterMyWall
• Free Housewarming Registry Checklist Template to Edit Online
  • Image:
  • Source: Template.net
• Housewarming party concept of landing page with couple moving to new house unpacking clothes | Premium Vector
  • Image:
  • Source: Freepik

Working with these fonts

Not found on Google Fonts? Here are steps to help you if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Banana Grotesk",
      "role": "body"
    },
    {
      "family": "PP Editorial New",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1F2937",
    "secondary": "#9CA3AF",
    "accent": "#111827",
    "background": "#E8E8E8",
    "textPrimary": "#171717",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Banana Grotesk",
      "heading": "PP Editorial New"
    },
    "fontStacks": {
      "heading": [
        "Banana Grotesk",
        "sans-serif"
      ],
      "body": [
        "Banana Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Banana Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "72px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "20px"
  },
  "components": {},
  "images": {
    "logo": "https://d390akdzt0aqg6.cloudfront.net/web/images/housewarming+logo.svg",
    "favicon": null,
    "ogImage": "https://d390akdzt0aqg6.cloudfront.net/web/images/preview.webp",
    "logoAlt": "housewarming"
  },
  "personality": {
    "tone": "playful",
    "energy": "medium",
    "targetAudience": "young adults and social groups"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}