Houm Brand Identity

A complete profile of Houm's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF452B
• secondary: #B0BEC5
• accent: #FF452B
• background: #F7F8FC
• textPrimary: #263238
• link: #263238

Typography

• primary: Nunito — https://fonts.google.com/specimen/Nunito
• heading: Nunito — https://fonts.google.com/specimen/Nunito

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

Brand Personality

Tone: modern · Energy: medium · Audience: home buyers and renters in Latin America

Houm Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Casa en Arriendo en Bogota
  • Image:
  • Source: Link
• Sobre Houm Archives - El blog de Houm
  • Image:
  • Source: Link
• Arriendo de Departamento de 31 m² en Alhué
  • Image:
  • Source: Link
• Josefina Allende, Author at El blog de Houm
  • Image:
  • Source: Link
• Apartamentos recomendados en venta en Funza
  • Image:
  • Source: Link
• 10 riesgos de hacer inversiones inmobiliarias y cómo prevenirlos
  • Image:
  • Source: Link

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF452B",
    "secondary": "#B0BEC5",
    "accent": "#FF452B",
    "background": "#F7F8FC",
    "textPrimary": "#263238",
    "link": "#263238"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito",
      "heading": "Nunito"
    },
    "fontStacks": {
      "heading": [
        "Nunito",
        "sans-serif"
      ],
      "body": [
        "Nunito",
        "sans-serif"
      ],
      "paragraph": [
        "Nunito",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {},
  "images": {
    "logo": "https://houm.com/static/brandImage/logo.svg",
    "favicon": "https://houm.com/apple-touch-icon.png",
    "ogImage": "https://houm.com/static/images/seo/preview-mx.jpg",
    "logoHref": "/catchAll",
    "logoAlt": "Logo Houm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "home buyers and renters in Latin America"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}