llms.txt

Hotplate Brand Identity

A complete profile of Hotplate's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#00ABAB
Accent	#E75A5A
Body Font	Helvetica Neue
Heading Font	Avenir

Color Palette

primary: #00ABAB
secondary: #E75A5A
accent: #E75A5A
background: #FFFFFF
textPrimary: #233434
link: #233434

Typography

primary: Helvetica Neue — Google Fonts
heading: Avenir — Google Fonts

Visual Assets

UI Components

buttonPrimary: background=#E75A5A, textColor=#FFFFFF, borderRadius=6px, shadow=none
buttonSecondary: background=#E0E0E0, textColor=#000000, borderRadius=7px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: entrepreneurs and small business owners

Hotplate Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

The Hotplate Blog
- Image: https://images.squarespace-cdn.com/content/v1/68c882a80ddf095d3324b3e7/1763054978646-HDI8WOJLFQL12LD9B1OU/pexels-james-collington-2147687246-34642151.jpg
- Source: https://www.blog.hotplate.com/
The Hotplate Blog
- Image: https://images.squarespace-cdn.com/content/v1/68c882a80ddf095d3324b3e7/43d6df95-b85a-4885-8d5a-83c5ded4879f/Horizontal+A+%28coral%29.png
- Source: https://www.blog.hotplate.com/
Marketing IRL 🧺 — Recipes for Success by Hotplate
- Image: https://images.squarespace-cdn.com/content/v1/686c3bf3378f312e8c087408/9a4c3755-63d9-4d3e-9972-2821b1a04566/Gooey+2.png
- Source: https://www.learn.hotplate.com/marketing-irl
The Hotplate Blog
- Image: https://images.squarespace-cdn.com/content/v1/68c882a80ddf095d3324b3e7/1761170288144-EX4Z1GZ0MWYN3WCN1WQI/CM9A3358.jpg?format=500w
- Source: https://www.blog.hotplate.com/blog/category/Chef+Spotlight
How bread businesses grow on Hotplate — Hotplate Blog
- Image: https://images.squarespace-cdn.com/content/v1/68c882a80ddf095d3324b3e7/1762554660533-AU8QE3XX8U14Z6EBWE1L/IMG_4755.jpg
- Source: https://www.blog.hotplate.com/blog/how-bread-businesses-grow-on-hotplate-1
Hearth & Blossom
- Image: https://2g5xmdu6hp.ucarecd.net/4c48b0c7-0f75-44ea-9cc7-40a80a9f4765/-/crop/2262x969/0,82/-/preview/
- Source: https://www.hotplate.com/hearthandblossom

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Helvetica Neue",
 "role": "body"
 },
 {
 "family": "Roboto",
 "role": "body"
 },
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Avenir",
 "role": "heading"
 },
 {
 "family": "Arboria",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#00ABAB",
 "secondary": "#E75A5A",
 "accent": "#E75A5A",
 "background": "#FFFFFF",
 "textPrimary": "#233434",
 "link": "#233434"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Helvetica Neue",
 "heading": "Avenir"
 },
 "fontStacks": {
 "heading": [
 "Arboria",
 "Avenir",
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "system-ui",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "system-ui",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "54.4px",
 "h2": "15px",
 "body": "24px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#E75A5A",
 "textColor": "#FFFFFF",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#E0E0E0",
 "textColor": "#000000",
 "borderRadius": "7px",
 "borderRadiusCorners": {
 "topLeft": "7px",
 "topRight": "7px",
 "bottomRight": "7px",
 "bottomLeft": "7px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": 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"favicon": "https://www.hotplate.com/apple-touch-icon.png", "ogImage": "https://ucarecdn.com/0a4e28d9-101e-40f1-95bc-443a7ad28f6e/peach_169_.png", "logoHref": "#", "logoAlt": ".outline_logo_svg__cls-1{fill:#333}.outline_logo_svg__cls-2{fill:#fff}"
}
}