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"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/hotplate",
"agent_instructions": "You are designing or implementing in Hotplate's brand identity.\n\n# Brand profile\n- Company: Hotplate\n- Source: http://www.hotplate.com/\n- Color scheme: light\n\n# Colors\n- primary: #00ABAB\n- secondary: #E75A5A\n- accent: #E75A5A\n- background: #FFFFFF\n- textPrimary: #233434\n- link: #233434\n\n# Typography\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Avenir — https://fonts.google.com/specimen/Avenir\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#E75A5A, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#E0E0E0, textColor=#000000, borderRadius=7px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: entrepreneurs and small business owners\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/hotplate.json",
"page_markdown": "# Hotplate Brand Identity\n\nA complete profile of **Hotplate**'s visual system — colors, typography, components, and personality — extracted from http://www.hotplate.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/hotplate\n- Machine-readable JSON: https://characterquilt.com/branding/hotplate.json\n- Per-page llms.txt: https://characterquilt.com/branding/hotplate/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #00ABAB |\n| Accent | #E75A5A |\n| Body Font | Helvetica Neue |\n| Heading Font | Avenir |\n\n## Color Palette\n\n- primary: #00ABAB\n- secondary: #E75A5A\n- accent: #E75A5A\n- background: #FFFFFF\n- textPrimary: #233434\n- link: #233434\n\n## Typography\n\n- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue\n- heading: Avenir — https://fonts.google.com/specimen/Avenir\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20id%3D%22outline_logo_svg__hotplate-logo%22%20data-name%3D%22hotplate-logo%22%20viewBox%3D%220%200%20209.57%2052.67%22%20height%3D%22100%25%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3Cstyle%3E.outline_logo_svg__cls-1%7Bfill%3A%23333%7D.outline_logo_svg__cls-2%7Bfill%3A%23fff%7D%3C%2Fstyle%3E%3C%2Fdefs%3E%3Cpath%20d%3D%22M72.81%2010.95h4v8.42a6.52%206.52%200%200%201%205.72-2.92c4.68%200%206.41%203.06%206.41%208v10.18h-4v-9.72c0-2.91-.79-4.6-3.74-4.6-2.77%200-4.39%202.19-4.39%205v9.36h-4ZM92.11%2025.74a9.47%209.47%200%201%201%209.47%209.27%209.33%209.33%200%200%201-9.47-9.27m14.87%200a5.4%205.4%200%201%200-10.8%200%205.4%205.4%200%200%200%2010.8%200M115.58%2028.91v-8.82H113v-3.28h2.63v-3.49l4-.83v4.32h5.36v3.28h-5.36v8.92c0%201.9.9%202.52%201.9%202.52a5%205%200%200%200%202.6-.87l1.18%203a7.64%207.64%200%200%201-4.31%201.35c-3.66%200-5.42-2-5.42-6.1M128%2016.81h3.82v2.2a8%208%200%200%201%206.12-2.6c4.89%200%208.24%204.14%208.24%209.25s-3.39%209.35-8.28%209.35a7.66%207.66%200%200%201-5.9-2.65v7.42h-4Zm14.12%208.89a5.1%205.1%200%200%200-5.19-5.39c-2.81%200-4.93%202.23-4.93%205.39s2.09%205.44%204.93%205.44a5.14%205.14%200%200%200%205.15-5.44ZM149.56%2010.95h4v23.68h-4ZM157%2025.74c0-5.15%203.35-9.29%208.24-9.29a7.69%207.69%200%200%201%205.94%202.63v-2.27h4v17.82h-4V32.4a7.62%207.62%200%200%201-5.96%202.61c-4.89%200-8.22-4.16-8.22-9.27m14.18%200c0-3.13-2.09-5.43-4.93-5.43a5.13%205.13%200%200%200-5.18%205.43%205.11%205.11%200%200%200%205.18%205.4c2.75%200%204.91-2.23%204.91-5.4ZM180.31%2028.91v-8.82h-2.63v-3.28h2.63v-3.49l4-.83v4.32h5.37v3.28h-5.38v8.92c0%201.9.9%202.52%201.91%202.52a5%205%200%200%200%202.59-.87l1.19%203a7.7%207.7%200%200%201-4.28%201.35c-3.64%200-5.4-2-5.4-6.1M191.83%2025.74a9.17%209.17%200%200%201%209.17-9.29c4.75%200%208.56%204.14%208.56%209.15a14%2014%200%200%201-.1%201.54H196a5.32%205.32%200%200%200%205.54%204.32%209.14%209.14%200%200%200%205.11-1.54l1.59%202.95a12.14%2012.14%200%200%201-6.8%202.14c-5.08%200-9.61-3.4-9.61-9.27m13.86-1.55a4.89%204.89%200%200%200-4.9-4.24%205.08%205.08%200%200%200-4.86%204.24Z%22%20class%3D%22outline_logo_svg__cls-1%22%20style%3D%22fill%3A%20rgb(60%2C%2056%2C%2056)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M9.43%2016.11a42.9%2042.9%200%200%201%2011.78-6.56c9.13-3.5%2017.59-4%2019.73-1.23%201.63-1.84%202.35-3.55%201.85-4.87-.62-1.6-3.11-2.5-6.88-2.5l-.91.06a50.6%2050.6%200%200%200-15.7%203.56C8%208.9-.33%2015.72%201.1%2019.45c.5%201.32%202.19%202.1%204.63%202.38-.12-1.59%201.16-3.59%203.7-5.72M20.53%2028.77a16.7%2016.7%200%200%201-2.17-2.1c-.79.15-1.56.27-2.32.37-6.14%202-10%205.61-10%209.42a6.8%206.8%200%200%200%201.1%203.75A5.8%205.8%200%200%201%207%2038.72c0-4.53%205.36-8.42%2013.53-9.95%22%20class%3D%22outline_logo_svg__cls-2%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M40.73%208.56c-.83-1.16-2.84-1.73-5.58-1.73a41.1%2041.1%200%200%200-13.82%203%2042.3%2042.3%200%200%200-11.7%206.52c-2.5%202.09-3.74%204-3.58%205.51%204.49.42%2011.4-.79%2018.54-3.53s13.08-6.46%2016.14-9.77M40.31%2016.07c-2.63%202.82-7.46%205.84-13.47%208.15-1.52.58-3%201.08-4.53%201.5%202.81%203.1%208%205.5%2014%206.45A27.9%2027.9%200%200%200%2049%2031.48a13.3%2013.3%200%200%200%203.21-1.53A5.2%205.2%200%200%200%2054%2026.89c.72-4.37-5.3-9.1-13.69-10.82%22%20class%3D%22outline_logo_svg__cls-2%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M41.36%2014.78a12%2012%200%200%201-.82%201C49%2017.6%2055%2022.44%2054.33%2026.94a4.9%204.9%200%200%201-.68%201.81%205.33%205.33%200%200%200%201.41-2.74c.71-4.47-5.18-9.29-13.7-11.23%22%20class%3D%22outline_logo_svg__cls-2%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M42.49%2013.01c-.25.42-.51.85-.82%201.28a1.2%201.2%200%200%201-.12.19c8.62%202%2014.55%207%2013.82%2011.56a6.26%206.26%200%200%201-3%204.17%2014%2014%200%200%201-3.23%201.53%2024.7%2024.7%200%200%201-7.65%201.12%2034%2034%200%200%201-5.24-.42c-6.13-.93-11.45-3.43-14.25-6.62-.86.24-1.7.45-2.53.63C22.83%2030.14%2029%2033.01%2036%2034.09c11.44%201.81%2021.53-1.57%2022.47-7.55.83-5.32-6.03-11.12-15.98-13.53M47.82%2035.01a6.72%206.72%200%200%201%201.73%204.45%205.9%205.9%200%200%201-.3%201.66%206.77%206.77%200%200%200%201.41-3.88%206.3%206.3%200%200%200-.59-2.73c-.72.19-1.47.36-2.25.5%22%20class%3D%22outline_logo_svg__cls-2%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M42%2035.52a40%2040%200%200%201-6.17-.51%2033.16%2033.16%200%200%201-15-6h-.18c-7.92%201.51-13.31%205.4-13.39%209.71a5.7%205.7%200%200%200%20.48%202.29c3.35%204.19%2011.21%207.22%2020.4%207.38a34.6%2034.6%200%200%200%2016-3.2%2015.2%2015.2%200%200%200%204.49-3.29%205.8%205.8%200%200%200%20.66-2.49%206.53%206.53%200%200%200-1.77-4.38%2033%2033%200%200%201-5.52.49%22%20class%3D%22outline_logo_svg__cls-2%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important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Favicon: https://www.hotplate.com/apple-touch-icon.png\n- Social card (og:image): https://ucarecdn.com/0a4e28d9-101e-40f1-95bc-443a7ad28f6e/peach_169_.png\n\n## UI Components\n\n- buttonPrimary: background=#E75A5A, textColor=#FFFFFF, borderRadius=6px, shadow=none\n- buttonSecondary: background=#E0E0E0, textColor=#000000, borderRadius=7px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: entrepreneurs and small business owners\n\n## Hotplate Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **The Hotplate Blog**\n - Image: https://images.squarespace-cdn.com/content/v1/68c882a80ddf095d3324b3e7/1763054978646-HDI8WOJLFQL12LD9B1OU/pexels-james-collington-2147687246-34642151.jpg\n - Source: https://www.blog.hotplate.com/\n- **The Hotplate Blog**\n - Image: https://images.squarespace-cdn.com/content/v1/68c882a80ddf095d3324b3e7/43d6df95-b85a-4885-8d5a-83c5ded4879f/Horizontal+A+%28coral%29.png\n - Source: https://www.blog.hotplate.com/\n- **Marketing IRL 🧺 — Recipes for Success by Hotplate**\n - Image: https://images.squarespace-cdn.com/content/v1/686c3bf3378f312e8c087408/9a4c3755-63d9-4d3e-9972-2821b1a04566/Gooey+2.png\n - Source: https://www.learn.hotplate.com/marketing-irl\n- **The Hotplate Blog**\n - Image: https://images.squarespace-cdn.com/content/v1/68c882a80ddf095d3324b3e7/1761170288144-EX4Z1GZ0MWYN3WCN1WQI/CM9A3358.jpg?format=500w\n - Source: https://www.blog.hotplate.com/blog/category/Chef+Spotlight\n- **How bread businesses grow on Hotplate — Hotplate Blog**\n - Image: https://images.squarespace-cdn.com/content/v1/68c882a80ddf095d3324b3e7/1762554660533-AU8QE3XX8U14Z6EBWE1L/IMG_4755.jpg\n - Source: https://www.blog.hotplate.com/blog/how-bread-businesses-grow-on-hotplate-1\n- **Hearth & Blossom**\n - Image: https://2g5xmdu6hp.ucarecd.net/4c48b0c7-0f75-44ea-9cc7-40a80a9f4765/-/crop/2262x969/0,82/-/preview/\n - Source: https://www.hotplate.com/hearthandblossom\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Helvetica Neue\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Roboto\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Avenir\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Arboria\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#00ABAB\",\n \"secondary\": \"#E75A5A\",\n \"accent\": \"#E75A5A\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#233434\",\n \"link\": \"#233434\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Helvetica Neue\",\n \"heading\": \"Avenir\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Arboria\",\n \"Avenir\",\n \"Helvetica Neue\",\n \"Helvetica\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Inter\",\n \"system-ui\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Inter\",\n \"system-ui\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"54.4px\",\n \"h2\": \"15px\",\n \"body\": \"24px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#E75A5A\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"6px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"6px\",\n \"topRight\": \"6px\",\n \"bottomRight\": \"6px\",\n \"bottomLeft\": \"6px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#E0E0E0\",\n \"textColor\": \"#000000\",\n \"borderRadius\": \"7px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"7px\",\n \"topRight\": \"7px\",\n \"bottomRight\": \"7px\",\n \"bottomLeft\": \"7px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://www.hotplate.com/apple-touch-icon.png\",\n \"ogImage\": \"https://ucarecdn.com/0a4e28d9-101e-40f1-95bc-443a7ad28f6e/peach_169_.png\",\n \"logoHref\": \"#\",\n \"logoAlt\": \".outline_logo_svg__cls-1{fill:#333}.outline_logo_svg__cls-2{fill:#fff}\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Hotplate'.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Start Selling\",\n \"reasoning\": \"Button #2 'Start Selling' uses the vibrant brand color #E75A5A, making it a strong candidate for the primary CTA due to its action-oriented text and prominent color.\"\n },\n \"secondary\": {\n \"index\": 5,\n \"text\": \"Log In\",\n \"reasoning\": \"Button #6 'Log In' has a different background color (#E0E0E0) and serves as a secondary action, complementing the primary CTA.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"entrepreneurs and small business owners\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Hotplate'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}