hotglue Brand Identity

A complete profile of hotglue's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2568EF
• secondary: #FA5240
• accent: #18171D
• background: #FFFFFF
• textPrimary: #2C3038
• link: #555A64

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#18171D, textColor=#FFFFFF, borderRadius=50px, shadow=none
• buttonSecondary: background=#F7F9FC, textColor=#2C3038, borderColor=#F7F9FC, borderRadius=5px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: SaaS developers and businesses looking for integration solutions

hotglue Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Embedded iPaaS Platform to Simplify SaaS Integrations | hotglue
  • Image:
  • Source: hotglue.com
• hotglue | Blog
  • Image:
  • Source: hotglue.com/blog
• hotglue melt: May 2022 | hotglue
  • Image:
  • Source: hotglue.com/blog/hotglue-melt-may-2022
• The importance of syncing data to your user's other SaaS apps | hotglue
  • Image:
  • Source: hotglue.com/blog/the-importance-of-syncing-data-to-your-users-other-saas-apps
• Embedded SkuVault Integration | hotglue
  • Image:
  • Source: hotglue.com/connectors/skuvault

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#2568EF",
  "secondary": "#FA5240",
  "accent": "#18171D",
  "background": "#FFFFFF",
  "textPrimary": "#2C3038",
  "link": "#555A64"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Roboto"
  },
  "fontStacks": {
   "heading": [
    "OpenSauceOne",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Noto Color Emoji"
   ],
   "body": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "68px",
   "h2": "68px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "5px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#18171D",
   "textColor": "#FFFFFF",
   "borderRadius": "50px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F7F9FC",
   "textColor": "#2C3038",
   "borderColor": "#F7F9FC",
   "borderRadius": "5px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://hotglue.com/_next/static/media/logo-2024.fd284361.svg",
  "favicon": "https://hotglue.com/favicon.ico",
  "ogImage": "https://hotglue.com/hotglue.png",
  "logoHref": "/",
  "logoAlt": "logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "SaaS developers and businesses looking for integration solutions"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}