llms.txt

Hootsuite Brand Identity

A complete profile of Hootsuite's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #47687D
Accent #FF4C46
Body Font Montserrat
Heading Font Montserrat

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Hootsuite Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Montserrat",
   "role": "body"
  },
  {
   "family": "Neue Montreal",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#47687D",
  "secondary": "#DEE7EE",
  "accent": "#FF4C46",
  "background": "#F4F7F9",
  "textPrimary": "#204156",
  "link": "#204156"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Montserrat",
   "heading": "Montserrat"
  },
  "fontStacks": {
   "heading": [
    "Montserrat",
    "sans-serif"
   ],
   "body": [
    "Neue Montreal",
    "system-ui",
    "BlinkMacSystemFont",
    "-apple-system",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ],
   "paragraph": [
    "Montserrat",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "26px",
   "h2": "26px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FF4C46",
   "textColor": "#204156",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "rgba(0, 0, 0, 0.1) 0px 2px 5px 0px, rgba(255, 255, 255, 0.1) 0px 4px 8px 0px inset"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#47687D",
   "borderRadius": "3px",
   "borderRadiusCorners": {
    "topLeft": "3px",
    "topRight": "3px",
    "bottomRight": "3px",
    "bottomLeft": "3px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWsyWVdKbU1EZGlZUzAzWm1ZeUxUUTVPREl0T1dNME9DMDVOV1UwTTJNNVpqWTJPRE1HT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--8ff661aefd34306302a75f487c5971ae26d7d80b/logo-trust-center-320x320%20(1).png",
  "favicon": "https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWsyWVdKbU1EZGlZUzAzWm1ZeUxUUTVPREl0T1dNME9DMDVOV1UwTTJNNVpqWTJPRE1HT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--8ff661aefd34306302a75f487c5971ae26d7d80b/logo-trust-center-320x320%20(1).png?v=2",
  "ogImage": "https://conveyor-assets-production.s3.amazonaws.com/images/trust-center-open-graph-image-conveyor.png",
  "logoAlt": "Hootsuite"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 2,
  "reasoning": "Selected #2 because it is a medium-sized logo with the alt text 'Hootsuite', matching the brand inferred from the URL and page title. It is visible and represents the brand accurately.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get Access",
   "reasoning": "Button #2 has a vibrant red/orange background (#FF4C46), which is a strong indicator of a primary call-to-action. The text 'Get Access' is action-oriented, further supporting its role as the primary CTA."
  },
  "secondary": {
   "index": 41,
   "text": "Read More",
   "reasoning": "Button #0 has a light background (#FFFFFF) and a less prominent action ('Read More'), making it suitable as a secondary button. It contrasts with the primary button's vibrant color."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 2,
    "selectedLogoReasoning": "Selected #2 because it is a medium-sized logo with the alt text 'Hootsuite', matching the brand inferred from the URL and page title. It is visible and represents the brand accurately.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}