hootsuite.json

Hootsuite Brand Identity

A complete profile of Hootsuite's visual system — colors, typography, components, and personality — extracted from https://trustcenter.hootsuite.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #47687D
Accent #FF4C46
Body Font Montserrat
Heading Font Montserrat

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Hootsuite Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    },
    {
      "family": "Neue Montreal",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#47687D",
    "secondary": "#DEE7EE",
    "accent": "#FF4C46",
    "background": "#F4F7F9",
    "textPrimary": "#204156",
    "link": "#204156"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Neue Montreal",
        "system-ui",
        "BlinkMacSystemFont",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "26px",
      "h2": "26px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF4C46",
      "textColor": "#204156",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 2px 5px 0px, rgba(255, 255, 255, 0.1) 0px 4px 8px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#47687D",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWsyWVdKbU1EZGlZUzAzWm1ZeUxUUTVPREl0T1dNME9DMDVOV1UwTTJNNVpqWTJPRE1HT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--8ff661aefd34306302a75f487c5971ae26d7d80b/logo-trust-center-320x320%20(1).png",
    "favicon": "https://api.conveyor.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJaWsyWVdKbU1EZGlZUzAzWm1ZeUxUUTVPREl0T1dNME9DMDVOV1UwTTJNNVpqWTJPRE1HT2daRlZBPT0iLCJleHAiOm51bGwsInB1ciI6ImJsb2JfaWQifX0=--8ff661aefd34306302a75f487c5971ae26d7d80b/logo-trust-center-320x320%20(1).png?v=2",
    "ogImage": "https://conveyor-assets-production.s3.amazonaws.com/images/trust-center-open-graph-image-conveyor.png",
    "logoAlt": "Hootsuite"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is a medium-sized logo with the alt text 'Hootsuite', matching the brand inferred from the URL and page title. It is visible and represents the brand accurately.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Access",
      "reasoning": "Button #2 has a vibrant red/orange background (#FF4C46), which is a strong indicator of a primary call-to-action. The text 'Get Access' is action-oriented, further supporting its role as the primary CTA."
    },
    "secondary": {
      "index": 41,
      "text": "Read More",
      "reasoning": "Button #0 has a light background (#FFFFFF) and a less prominent action ('Read More'), making it suitable as a secondary button. It contrasts with the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is a medium-sized logo with the alt text 'Hootsuite', matching the brand inferred from the URL and page title. It is visible and represents the brand accurately.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}