Honeylove Brand Identity

A complete profile of Honeylove's visual system — colors, typography, components, and personality — extracted from https://www.honeylove.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/honeylove
• Machine-readable JSON: https://characterquilt.com/branding/honeylove.json

Quick Facts

Color Palette

• primary: #0400C5
• secondary: #272D45
• accent: #2B2B2B
• background: #FFFFFF
• textPrimary: #000000
• link: #0000EE

Typography

• primary: F37 Zagma Text — https://fonts.google.com/specimen/F37+Zagma+Text
• heading: F37 Zagma Text — https://fonts.google.com/specimen/F37+Zagma+Text

Visual Assets

• Logo: https://cdn.shopify.com/s/files/1/0965/6676/files/honeylove-logo-2024.png?v=1730733304&width=300&crop=center
• Favicon: https://cdn.shopify.com/oxygen-v2/27284/36113/75825/3437365/assets/favicon-CyQz5lNP.svg

UI Components

• buttonPrimary: background=#2B2B2B, textColor=#FFFFFF, borderColor=#000000, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#2B2B2B, borderColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: fashion-conscious women looking for comfortable shapewear

Honeylove Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• SuperPower Mid-Waist Brief | Low Back Shapewear | Honeylove
  • Image:
  • Source: https://www.honeylove.com/products/superpower-mid-waist-brief
• Wireless Bras vs. Bralettes vs. Bra Tops: Know the Differences | Honeylove
  • Image:
  • Source: https://www.honeylove.com/blogs/bra-talk/wireless-bra-vs-bralettes-vs-bra-tops-know-the-differences
• BlissWear Short
  • Image:
  • Source: https://www.honeylove.com/products/blisswear-short
• The Best Sports Bras for Maximum Comfort and Support | Honeylove
  • Image:
  • Source: https://www.honeylove.com/blogs/bra-talk/the-best-sports-bras-for-maximum-comfort-and-support
• What is the Smallest Bra Size? | Honeylove
  • Image:
  • Source: https://www.honeylove.com/blogs/bra-talk/what-is-the-smallest-bra-size
• What Is a Built-In Bra and How Does It Work? | Honeylove
  • Image:
  • Source: https://www.honeylove.com/blogs/bra-talk/what-is-a-built-in-bra-and-how-does-it-work

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.