Hona Brand Identity

A complete profile of Hona's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #F0FFDE
• secondary: #DAFFAD
• accent: #F0FFDE
• background: #FFFFFF
• textPrimary: #032D1F
• link: #032D1F

Typography

• primary: Gilroy — https://fonts.google.com/specimen/Gilroy
• heading: Gilroy — https://fonts.google.com/specimen/Gilroy

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#F0FEE8, textColor=#032D1F, borderColor=#032D1F, borderRadius=100px, shadow=none
• buttonPrimary: background=#F0FFDE, textColor=#032D1F, borderRadius=0px, shadow=none
• buttonSecondary: background=#FBFBFB, textColor=#DAFFAD, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: law firms

Hona Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Mastering Complex Litigation: Tools and Tips for Managing Large Caseloads - Hona
  • Image:
  • Source: Link
• Why Clear Communication is the Key to Client Retention - Hona
  • Image:
  • Source: Link
• Streamlining the Client Journey with Legal Tech, From Intake to Resolution - Hona
  • Image:
  • Source: Link
• Next-Gen Law: How AI and Legal Tech are Revolutionizing Legal Practice - Hona
  • Image:
  • Source: Link
• How Real-Time Updates Improve Lawyer-Client Communication
  • Image:
  • Source: Link
• Monetizing Legal Expertise: How Lawyers Can Write Books, Create Courses, and Offer Consulting - Hona
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Gilroy",
 "role": "body"
 }
],
 "colors": {
 "primary": "#F0FFDE",
 "secondary": "#DAFFAD",
 "accent": "#F0FFDE",
 "background": "#FFFFFF",
 "textPrimary": "#032D1F",
 "link": "#032D1F"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Gilroy",
 "heading": "Gilroy"
 },
 "fontStacks": {
 "heading": [
 "Gilroy",
 "sans-serif"
 ],
 "body": [
 "Gilroy",
 "sans-serif"
 ],
 "paragraph": [
 "Gilroy",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "64px",
 "h2": "50px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "24px"
 },
 "components": {
 "input": {
 "background": "#F0FEE8",
 "textColor": "#032D1F",
 "borderColor": "#032D1F",
 "borderRadius": "100px",
 "borderRadiusCorners": {
 "topLeft": "100px",
 "topRight": "100px",
 "bottomRight": "100px",
 "bottomLeft": "100px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#F0FFDE",
 "textColor": "#032D1F",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FBFBFB",
 "textColor": "#DAFFAD",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/657bdb51ea28797da97dfd44/686d7a599ea8aa79ecab55c1_Layer_1.svg",
 "favicon": "https://cdn.prod.website-files.com/657bdb51ea28797da97dfd44/66c591c78a0a02b0345e4e73_Hona%20Favicon%2032.webp",
 "ogImage": "https://cdn.prod.website-files.com/657bdb51ea28797da97dfd44/66cfbf08ded0ac1c92d0b4c8_Hona%20Opengraph%20Image.png"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "law firms"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}