# Hona Brand Identity

A complete profile of **Hona**'s visual system — colors, typography, components, and personality — extracted from https://hona.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/hona
- Machine-readable JSON: https://characterquilt.com/branding/hona.json
- Per-page llms.txt: https://characterquilt.com/branding/hona/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F0FFDE |
| Accent | #F0FFDE |
| Body Font | Gilroy |
| Heading Font | Gilroy |

## Color Palette

- primary: #F0FFDE
- secondary: #DAFFAD
- accent: #F0FFDE
- background: #FFFFFF
- textPrimary: #032D1F
- link: #032D1F

## Typography

- primary: Gilroy — https://fonts.google.com/specimen/Gilroy
- heading: Gilroy — https://fonts.google.com/specimen/Gilroy

## Visual Assets

- Logo: https://cdn.prod.website-files.com/657bdb51ea28797da97dfd44/686d7a599ea8aa79ecab55c1_Layer_1.svg
- Favicon: https://cdn.prod.website-files.com/657bdb51ea28797da97dfd44/66c591c78a0a02b0345e4e73_Hona%20Favicon%2032.webp
- Social card (og:image): https://cdn.prod.website-files.com/657bdb51ea28797da97dfd44/66cfbf08ded0ac1c92d0b4c8_Hona%20Opengraph%20Image.png

## UI Components

- input: background=#F0FEE8, textColor=#032D1F, borderColor=#032D1F, borderRadius=100px, shadow=none
- buttonPrimary: background=#F0FFDE, textColor=#032D1F, borderRadius=0px, shadow=none
- buttonSecondary: background=#FBFBFB, textColor=#DAFFAD, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: law firms

## Hona Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Mastering Complex Litigation: Tools and Tips for Managing Large Caseloads -  Hona**  
  - Image:   
  - Source: [Link](https://www.hona.com/post/mastering-complex-litigation-tools-and-tips-for-managing-large-caseloads)
- **Why Clear Communication is the Key to Client Retention - Hona**  
  - Image:   
  - Source: [Link](https://www.hona.com/post/why-clear-communication-is-the-key-to-client-retention)
- **Streamlining the Client Journey with Legal Tech, From Intake to Resolution  - Hona**  
  - Image:   
  - Source: [Link](https://www.hona.com/post/from-intake-to-resolution-streamlining-the-client-journey-with-legal-tech)
- **Next-Gen Law: How AI and Legal Tech are Revolutionizing Legal Practice -  Hona**  
  - Image:   
  - Source: [Link](https://www.hona.com/post/next-gen-law-how-ai-and-legal-tech-are-revolutionizing-legal-practice)
- **How Real-Time Updates Improve Lawyer-Client Communication**  
  - Image:   
  - Source: [Link](https://www.hona.com/post/how-real-time-updates-improve-lawyer-client-communication)
- **Monetizing Legal Expertise: How Lawyers Can Write Books, Create Courses,  and Offer Consulting - Hona**  
  - Image:   
  - Source: [Link](https://www.hona.com/post/monetizing-legal-expertise-how-lawyers-can-write-books-create-courses-and-offer-consulting)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.