Hona Brand Identity

A complete profile of Hona's visual system — colors, typography, components, and personality — extracted from https://hona.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/hona
• Machine-readable JSON: https://characterquilt.com/branding/hona.json
• Per-page llms.txt: https://characterquilt.com/branding/hona/llms.txt

Quick Facts

Color Palette

• primary: #F0FFDE
• secondary: #DAFFAD
• accent: #F0FFDE
• background: #FFFFFF
• textPrimary: #032D1F
• link: #032D1F

Typography

• primary: Gilroy — https://fonts.google.com/specimen/Gilroy
• heading: Gilroy — https://fonts.google.com/specimen/Gilroy

Visual Assets

• Logo: https://cdn.prod.website-files.com/657bdb51ea28797da97dfd44/686d7a599ea8aa79ecab55c1_Layer_1.svg
• Favicon: https://cdn.prod.website-files.com/657bdb51ea28797da97dfd44/66c591c78a0a02b0345e4e73_Hona%20Favicon%2032.webp
• Social card (og:image): https://cdn.prod.website-files.com/657bdb51ea28797da97dfd44/66cfbf08ded0ac1c92d0b4c8_Hona%20Opengraph%20Image.png

UI Components

• input: background=#F0FEE8, textColor=#032D1F, borderColor=#032D1F, borderRadius=100px, shadow=none
• buttonPrimary: background=#F0FFDE, textColor=#032D1F, borderRadius=0px, shadow=none
• buttonSecondary: background=#FBFBFB, textColor=#DAFFAD, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: law firms

Hona Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Mastering Complex Litigation: Tools and Tips for Managing Large Caseloads - Hona
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  • Source: Link
• Why Clear Communication is the Key to Client Retention - Hona
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  • Source: Link
• Streamlining the Client Journey with Legal Tech, From Intake to Resolution - Hona
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  • Source: Link
• Next-Gen Law: How AI and Legal Tech are Revolutionizing Legal Practice - Hona
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  • Source: Link
• How Real-Time Updates Improve Lawyer-Client Communication
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  • Source: Link
• Monetizing Legal Expertise: How Lawyers Can Write Books, Create Courses, and Offer Consulting - Hona
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  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.