HOMLI Brand Identity

A complete profile of HOMLI's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #16274F
• secondary: #1890FF
• accent: #648EF7
• background: #FFFFFF
• textPrimary: #648EF7
• link: #648EF7

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Logo:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#262626, borderColor=null, borderRadius=0px, shadow=rgb(0, 0, 0) 0px 0px 0px 0px
• buttonPrimary: background=#648EF7, textColor=#FFFFFF, borderColor=#648EF7, borderRadius=50px, shadow=none
• buttonSecondary: background=#F5F5F2, textColor=#16274F, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: real estate investors and home buyers in Spain

HOMLI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Πώς να επιλέξεις μεσιτικό γραφείο; | HOMLI
  • Image:
  • Source: Source
• Agencia inmobiliaria HOMLI - Acceso a más compradores
  • Image:
  • Source: Source
• About us | HOMLI
  • Image:
  • Source: Source
• HOMLI - Real estate prices across Portugal
  • Image:
  • Source: Source
• About us | HOMLI
  • Image:
  • Source: Source
• Αγορά ακινήτου | HOMLI
  • Image:
  • Source: Source

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Roboto Flex",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#16274F",
    "secondary": "#1890FF",
    "accent": "#648EF7",
    "background": "#FFFFFF",
    "textPrimary": "#648EF7",
    "link": "#648EF7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Roboto Flex",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "34px",
      "h2": "50px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#262626",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#648EF7",
      "textColor": "#FFFFFF",
      "borderColor": "#648EF7",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F5F2",
      "textColor": "#16274F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.thehomli.com/logo/original_transparent_500.png",
    "favicon": null,
    "ogImage": "https://cdn.thehomli.com/web/social/thumbnail_en_es.jpg",
    "logoHref": "https://thehomli.com/en-es",
    "logoAlt": "logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "real estate investors and home buyers in Spain"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}