HOMLI Brand Identity

A complete profile of HOMLI's visual system — colors, typography, components, and personality — extracted from https://thehomli.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://thehomli.com.

• Primary: #16274F
• Secondary: #1890FF
• Accent: #648EF7
• Background: #FFFFFF
• Text Primary: #648EF7
• Link: #648EF7

Typography

Each font links to its Google Fonts page where available.

• Primary: Open Sans
  Open Sans Google Fonts →
• Heading: Open Sans
  Open Sans Google Fonts →

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using HOMLI's actual button styles.

• Input:

  • Background: #FFFFFF
  • Text Color: #262626
  • Border Color: null
  • Border Radius: 0px
  • Shadow: rgb(0, 0, 0) 0px 0px 0px 0px

• Button Primary:

  • Background: #648EF7
  • Text Color: #FFFFFF
  • Border Color: #648EF7
  • Border Radius: 50px
  • Shadow: none

• Button Secondary:

  • Background: #F5F5F2
  • Text Color: #16274F
  • Border Radius: 0px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: real estate investors and home buyers in Spain

HOMLI Brand in the Wild

Image: cdn.thehomli.com

Source: thehomli.com

Image: cdn.thehomli.com

Source: thehomli.com

Image: cdn.thehomli.com

Source: thehomli.com

Image: cdn.thehomli.com

Source: thehomli.com

Image: cdn.thehomli.com

Source: thehomli.com

Image: cdn.thehomli.com

Source: thehomli.com

Frequently Asked Questions

What is HOMLI's primary brand color?
HOMLI's primary brand color is #16274F. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does HOMLI use?
HOMLI uses #648EF7 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does HOMLI use?
HOMLI uses Open Sans as the primary typeface across body and headings.

Does HOMLI use a light or dark theme?
HOMLI's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find HOMLI's logo?
HOMLI's logo is available directly on their site (https://thehomli.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://thehomli.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by HOMLI.

Methodology

Brand data on this page was extracted from https://thehomli.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by HOMLI.