{
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{
"family": "Figtree",
"google_fonts_url": "https://fonts.google.com/specimen/Figtree"
},
{
"family": "Figtree",
"google_fonts_url": "https://fonts.google.com/specimen/Figtree"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Figtree&family=Figtree&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/homejoy",
"agent_instructions": "You are designing or implementing in Homejoy's brand identity.\n\n# Brand profile\n- Company: Homejoy\n- Source: http://homejoy.com\n- Color scheme: light\n\n# Colors\n- primary: #FFEEA3\n- secondary: #FFF4BD\n- accent: #FED346\n- background: #FFFFFF\n- textPrimary: #1B1A1A\n- link: #FED346\n\n# Typography\n- primary: Figtree — https://fonts.google.com/specimen/Figtree\n- heading: Figtree — https://fonts.google.com/specimen/Figtree\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=#FFFFFF, textColor=#1B1A1A, borderColor=null, borderRadius=8px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px, rgb(221, 219, 215) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px\n- buttonPrimary: background=#FED346, textColor=#1B1A1A, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#F8F8F7, textColor=#1B1A1A, borderRadius=9999px, shadow=none\n\n# Brand voice\n- Tone: playful\n- Energy: medium\n- Audience: homeowners looking for cleaning services\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/homejoy.json",
"page_markdown": "# Homejoy Brand Identity\n\nA complete profile of **Homejoy**'s visual system — colors, typography, components, and personality — extracted from http://homejoy.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/homejoy\n- Machine-readable JSON: https://characterquilt.com/branding/homejoy.json\n- Per-page llms.txt: https://characterquilt.com/branding/homejoy/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FFEEA3 |\n| Accent | #FED346 |\n| Body Font | Figtree |\n| Heading Font | Figtree |\n\n## Color Palette\n\n- primary: #FFEEA3\n- secondary: #FFF4BD\n- accent: #FED346\n- background: #FFFFFF\n- textPrimary: #1B1A1A\n- link: #FED346\n\n## Typography\n\n- primary: Figtree — https://fonts.google.com/specimen/Figtree\n- heading: Figtree — https://fonts.google.com/specimen/Figtree\n\n## Visual Assets\n\n- Logo: 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Favicon: https://www.homeaglow.com/_static/homeaglow_favicon.png\n- Social card (og:image): /_static/bg-content2.jpg\n\n## UI Components\n\n- input: background=#FFFFFF, textColor=#1B1A1A, borderColor=null, borderRadius=8px, shadow=rgb(255, 255, 255) 0px 0px 0px 0px, rgb(221, 219, 215) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px\n- buttonPrimary: background=#FED346, textColor=#1B1A1A, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#F8F8F7, textColor=#1B1A1A, borderRadius=9999px, shadow=none\n\n## Brand Personality\n\nTone: playful · Energy: medium · Audience: homeowners looking for cleaning services\n\n## Homejoy Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Homejoy officially shutting down | BetaKit**\n - Image: https://cdn.betakit.com/wp-content/uploads/2015/07/homejoy.png\n - Source: https://betakit.com/homejoy-officially-shutting-down/\n- **Get Homejoy-ed: New Online Dallas Cleaning Company - mamachallenge | Real Solutions for Real Parents | Dallas Blog**\n - Image: http://4.bp.blogspot.com/-F1u9wmK31PI/UVkH2CL36JI/AAAAAAAAC48/ghpLSI4PlVo/s1600/l.jpg\n - Source: https://www.mamachallenge.com/get-homejoy-ed-new-online-dallas/\n- **Homejoy officially shutting down | BetaKit**\n - Image: https://cdn.betakit.com/wp-content/uploads/2015/07/homejoy-770x408.png\n - Source: https://betakit.com/homejoy-officially-shutting-down/\n- **In-Home Care Services for Seniors | Serving Michigan | HomeJoy™**\n - Image: https://static.wixstatic.com/media/d393ee_c99192dc32c54c369e24b059e22e867b~mv2.png/v1/fill/w_1197,h_852,al_c/d393ee_c99192dc32c54c369e24b059e22e867b~mv2.png\n - Source: https://www.homejoy.care/\n- **What Really Killed Homejoy? It Couldn't Hold On To Its Customers**\n - Image: https://imageio.forbes.com/blogs-images/ellenhuet/files/2015/07/aaron_and_adora.png?format=png&height=600&width=1200&fit=bounds\n - Source: https://www.forbes.com/sites/ellenhuet/2015/07/23/what-really-killed-homejoy-it-couldnt-hold-onto-its-customers/\n- **Spring Cleaning with Homejoy | Yesterday on Tuesday**\n - Image: https://yesterdayontuesday.com/wp-content/uploads/2015/04/Homejoy-Professional-Home-Cleaning.jpg\n - Source: https://yesterdayontuesday.com/2015/04/spring-cleaning-with-homejoy/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Figtree\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Open Sans\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#FFEEA3\",\n \"secondary\": \"#FFF4BD\",\n \"accent\": \"#FED346\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#1B1A1A\",\n \"link\": \"#FED346\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Figtree\",\n \"heading\": \"Figtree\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Open Sans\"\n ],\n \"body\": [\n \"ui-sans-serif\",\n \"system-ui\",\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"Segoe UI\",\n \"Roboto\",\n \"Helvetica Neue\",\n \"Arial\",\n \"Noto Sans\",\n \"sans-serif\",\n \"Apple Color Emoji\",\n \"Segoe UI Emoji\",\n \"Segoe UI Symbol\",\n \"Noto Color Emoji\"\n ],\n \"paragraph\": [\n \"Figtree\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"16px\",\n \"h2\": \"28px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"8px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#1B1A1A\",\n \"borderColor\": null,\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"rgb(255, 255, 255) 0px 0px 0px 0px, rgb(221, 219, 215) 0px 0px 0px 1px, rgba(0, 0, 0, 0) 0px 0px 0px 0px\"\n },\n \"buttonPrimary\": {\n \"background\": \"#FED346\",\n \"textColor\": \"#1B1A1A\",\n \"borderRadius\": \"9999px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"9999px\",\n \"topRight\": \"9999px\",\n \"bottomRight\": \"9999px\",\n \"bottomLeft\": \"9999px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": 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\"favicon\": \"https://www.homeaglow.com/_static/homeaglow_favicon.png\",\n \"ogImage\": \"/_static/bg-content2.jpg\",\n \"logoAlt\": \"Homeaglow | home\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 3,\n \"reasoning\": \"Selected #3 because it is visible, located in the header, matches the brand name 'Homeaglow', and is of medium size, making it the primary brand logo.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Get clean!\",\n \"reasoning\": \"Button #0 has a vibrant brand color (#FED346) and action-oriented text ('Get clean!'), making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 2,\n \"text\": \"View All Reviews\",\n \"reasoning\": \"Button #2 has a different background color (#F8F8F7) and serves a secondary action ('View All Reviews'), making it suitable as a secondary button.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"playful\",\n \"energy\": \"medium\",\n \"targetAudience\": \"homeowners looking for cleaning services\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 3,\n \"selectedLogoReasoning\": \"Selected #3 because it is visible, located in the header, matches the brand name 'Homeaglow', and is of medium size, making it the primary brand logo.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}