Homebase Brand Identity

A complete profile of Homebase's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #ECEFFC
• secondary: #BECAF4
• accent: #1D2C63
• background: #F2F4FD
• textPrimary: #1D2C63
• link: #1D2C63

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#1D2C63, textColor=#FFFFFF, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: homebuyers and real estate investors

Homebase Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Homebase
  • Image:
  • Source: https://gethomebase.com/
• Homebase
  • Image:
  • Source: https://gethomebase.com/
• Homebase
  • Image:
  • Source: https://gethomebase.com/
• Homebase
  • Image:
  • Source: https://gethomebase.com/
• Homebase
  • Image:
  • Source: https://gethomebase.com/
• Homebase
  • Image:
  • Source: https://gethomebase.com/

Working with these fonts

Not found on Google Fonts? Suggestions to help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "body"
  },
  {
   "family": "Noto Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#ECEFFC",
  "secondary": "#BECAF4",
  "accent": "#1D2C63",
  "background": "#F2F4FD",
  "textPrimary": "#1D2C63",
  "link": "#1D2C63"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Arial",
   "heading": "Arial"
  },
  "fontStacks": {
   "heading": [
    "Times New Roman",
    "serif"
   ],
   "body": [
    "ui-sans-serif",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Arial",
    "Noto Sans",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "36px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1D2C63",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://assets.ycodeapp.com/assets/app55435/Icons/iyz2NSQBMpXVzO1sEqjI3UvLYqc4KqAtnA72YYb9.svg",
  "favicon": "https://assets.ycodeapp.com/assets/app55435/favicons/Ah95HnneanY1UYvGJQdkVPX01LTfKehNVvZD7enH.ico",
  "ogImage": "https://assets.ycodeapp.com/assets/app55435/Images/0JPiyXk9ANViD8futKxW1QV1wYSMxANDL2cydP5m-published.png",
  "logoHref": "/"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "homebuyers and real estate investors"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}