Homebase Brand Identity

A complete profile of Homebase's visual system — colors, typography, components, and personality — extracted from http://www.gethomebase.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.gethomebase.com/.

primary

• Hex: #ECEFFC
• RGB: rgb(236, 239, 252)

secondary

• Hex: #BECAF4
• RGB: rgb(190, 202, 244)

accent

• Hex: #1D2C63
• RGB: rgb(29, 44, 99)

background

• Hex: #F2F4FD
• RGB: rgb(242, 244, 253)

textPrimary

• Hex: #1D2C63
• RGB: rgb(29, 44, 99)

link

• Hex: #1D2C63
• RGB: rgb(29, 44, 99)

Typography

Each font links to its Google Fonts page where available.

primary

• Arial
  • Google Fonts →

heading

• Arial
  • Google Fonts →
• Times New Roman, serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Homebase's actual button styles.

Button Primary

• Background: #1D2C63
• Text Color: #FFFFFF
• Border Radius: 8px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: homebuyers and real estate investors

Frequently Asked Questions

What is Homebase's primary brand color? Homebase's primary brand color is #ECEFFC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Homebase use? Homebase uses #1D2C63 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Homebase use? Homebase uses Arial as the primary typeface across body and headings.

Does Homebase use a light or dark theme? Homebase's primary site uses a light color scheme, with a background of #F2F4FD.

Where can I find Homebase's logo? Homebase's logo is available directly on their site (http://www.gethomebase.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from http://www.gethomebase.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Homebase.

Methodology

Brand data on this page was extracted from http://www.gethomebase.com/ on 2026-07-27 using the Firecrawl branding extraction API.