HOKALI Brand Identity

A complete profile of HOKALI's visual system — colors, typography, components, and personality — extracted from https://www.hokali.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/hokali
• Machine-readable JSON: https://characterquilt.com/branding/hokali.json
• Per-page llms.txt: https://characterquilt.com/branding/hokali/llms.txt

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #292D3B
• accent: #E81E76
• background: #F8F9FB
• textPrimary: #E81E76
• link: #E81E76

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Rubik — https://fonts.google.com/specimen/Rubik

Visual Assets

• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#E81E76, textColor=#000000, borderRadius=25px, shadow=none

Brand Personality

Tone: playful · Energy: high · Audience: young, active individuals interested in sports or fitness activities

HOKALI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Parents | HOKALI
  • Image:
  • Source: https://www.hokali.com/parents
• Drawing & Painting - My Framer Site
  • Image:
  • Source: https://www.hokali.com/after-school/drawing-painting
• All Stars Summer Camp | HOKALI
  • Image:
  • Source: https://www.hokali.com/all-stars-summer-camp
• All Stars Summer Camp | HOKALI
  • Image:
  • Source: https://www.hokali.com/all-stars-summer-camp
• LEGO - My Framer Site
  • Image:
  • Source: https://www.hokali.com/after-school/lego
• HOKALI
  • Image:
  • Source: https://www.hokali.com/

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rubik",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#292D3B",
    "accent": "#E81E76",
    "background": "#F8F9FB",
    "textPrimary": "#E81E76",
    "link": "#E81E76"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Rubik"
    },
    "fontStacks": {
      "heading": [
        "Rubik",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Rubik",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "45px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "20px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E81E76",
      "textColor": "#000000",
      "borderRadius": "25px",
      "borderRadiusCorners": {
        "topLeft": "25px",
        "topRight": "25px",
        "bottomRight": "25px",
        "bottomLeft": "25px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/rOHenV1dzOLIwWjuV6jWc9cWxI.png",
    "ogImage": "https://framerusercontent.com/assets/I0Y4NtL0ScL88QIfpRnkICyR0.jpg"
  }
}