Hogaru Brand Identity

A complete profile of Hogaru's visual system — colors, typography, components, and personality — extracted from https://www.hogaru.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.hogaru.com/.
primary
#0093FF
rgb(0, 147, 255)
secondary
#3876FF
rgb(56, 118, 255)
accent
#0093FF
rgb(0, 147, 255)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#3E4C56
rgb(62, 76, 86)
link
#3E4C56
rgb(62, 76, 86)

Typography

Each font links to its Google Fonts page where available.
primary
Open Sans
Open Sans Google Fonts →
heading
Open Sans
Open Sans Google Fonts →

Visual Assets

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Logo

UI Components

Live previews rendered using Hogaru's actual button styles.

Button Primary
buttonPrimary
background #0093FF
textColor #FFFFFF
borderRadius 16px
shadow none

Button Secondary
buttonSecondary
background #C3EDFF
textColor #3E4C56
borderRadius 0px
shadow none

Brand Personality

Tone: professional
Energy: medium
Audience: homeowners and businesses seeking cleaning services

Frequently Asked Questions

What is Hogaru's primary brand color?
Hogaru's primary brand color is #0093FF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Hogaru use?
Hogaru uses Open Sans as the primary typeface across body and headings.

Does Hogaru use a light or dark theme?
Hogaru's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Hogaru's logo?
Hogaru's logo is available directly on their site (https://www.hogaru.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.hogaru.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hogaru.