# Hogaru Brand Identity A complete profile of **Hogaru**'s visual system — colors, typography, components, and personality — extracted from https://www.hogaru.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/hogaru - Machine-readable JSON: https://characterquilt.com/branding/hogaru.json ## Quick Facts | Field | Value | |--------------------|--------------| | Primary | #0093FF | | Accent | #0093FF | | Body Font | Open Sans | | Heading Font | Open Sans | ## Color Palette - primary: #0093FF - secondary: #3876FF - accent: #0093FF - background: #FFFFFF - textPrimary: #3E4C56 - link: #3E4C56 ## Typography - primary: Open Sans — https://fonts.google.com/specimen/Open+Sans - heading: Open Sans — https://fonts.google.com/specimen/Open+Sans ## Visual Assets - Logo: 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- Social card (og:image): https://s3-us-west-2.amazonaws.com/fleet-production/images/static/logo_hogaru_white_over_blue_600x400.png ## UI Components - buttonPrimary: background=#0093FF, textColor=#FFFFFF, borderRadius=16px, shadow=none - buttonSecondary: background=#C3EDFF, textColor=#3E4C56, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: homeowners and businesses seeking cleaning services ## Hogaru Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Contáctanos | Hogarú en hogares y oficinas** - Image: https://www.hogaru.com/assets/public_pages/companies/landing_contactanos-1ee243b0c908952633eac6ac8749b214d9e72539712497235528c0373d0f3f2e.webp - Source: https://www.hogaru.com/contactenos - **Blog de Hogarú | Tips y consejos para | Hogarú en hogares y oficinas** - Image: https://blog.hogaru.com/wp-content/uploads/2025/02/blog-cesantias.png - Source: https://www.hogaru.com/blog - **Hogarú Encuentra | Hogarú en hogares y oficinas** - Image: https://www.hogaru.com/assets/public_pages/grace/grace_landing_last_section-3d67f1a063e1d3e55786ee659245e5c9d8892125e6501474675b46d2e96cf26a.webp - Source: https://www.hogaru.com/encuentra - **Blog de Hogarú | Tips y consejos para | Hogarú en hogares y oficinas** - Image: https://www.hogaru.com/assets/public_pages/companies/blog-index-4c8ccb4305319b86519820e916da8200fa95b39c032537cbee70745f2a1343fc.webp - Source: https://www.hogaru.com/blog - **Empresa de aseo por días | Hogarú en hogares y oficinas** - Image: https://www.hogaru.com/assets/public_pages/homes/landing_card_elisa-d7811b3e79a8584f2e844fc8b604661fff5ab3d30a521246dfd2902bc815e7e9.webp - Source: https://www.hogaru.com/ - **Blog de Hogarú | Tips y consejos para | Hogarú en hogares y oficinas** - Image: https://www.hogaru.com/assets/logos/Fairwork-Kitemark-56eee36025c1eca1c7fdb694302e9ac4c32d351b7aa15d055604aeafa8e30271.png - Source: https://www.hogaru.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Open Sans", "role": "body" } ], "colors": { "primary": "#0093FF", "secondary": "#3876FF", "accent": "#0093FF", "background": "#FFFFFF", "textPrimary": "#3E4C56", "link": "#3E4C56" }, "typography": { "fontFamilies": { "primary": "Open Sans", "heading": "Open Sans" }, "fontStacks": { "heading": [ "Open Sans", "sans-serif" ], "body": [ "Open Sans", "sans-serif" ], "paragraph": [ "Open Sans", "sans-serif" ] }, "fontSizes": { "h1": "56px", "h2": "24px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "16px" }, "components": { "buttonPrimary": { "background": "#0093FF", "textColor": "#FFFFFF", "borderRadius": "16px", "borderRadiusCorners": { "topLeft": "16px", "topRight": "16px", "bottomRight": "16px", "bottomLeft": "16px" }, "shadow": "none" }, "buttonSecondary": { "background": "#C3EDFF", "textColor": "#3E4C56", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": 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