Hlabs Brand Identity

A complete profile of Hlabs's visual system — colors, typography, components, and personality — extracted from https://www.hlaboratories.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/hlabs
• Machine-readable JSON: https://characterquilt.com/branding/hlabs.json
• Per-page llms.txt: https://characterquilt.com/branding/hlabs/llms.txt

Quick Facts

Color Palette

• primary: #9CA3AF
• secondary: #4A2F03
• accent: #FFFFFF
• background: #000000
• textPrimary: #FFFFFF
• link: #312002

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://www.hlaboratories.com/branding/icon-dark.png
• Favicon: https://www.hlaboratories.com/branding/icon-dark.png
• Social card (og:image): https://www.hlaboratories.com/og/card.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=4px, shadow=none
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#4D4D4D, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: engineers and tech enthusiasts

Hlabs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Shipping Policy | hlabs
  • Image:
  • Source: https://www.hlaboratories.com/english-shipping-policy
• M1 | hlabs
  • Image:
  • Source: https://www.hlaboratories.com/store/product-page/m1
• BLDC Motor Torque & Kv Calculator | HLaboratories
  • Image:
  • Source: https://www.hlaboratories.com/tools/motor-torque-kv
• WM1 | hlabs
  • Image:
  • Source: https://www.hlaboratories.com/store/product-page/wm1
• All Products | hlabs
  • Image:
  • Source: https://www.hlaboratories.com/category/all-products
• ACB3 | hlabs
  • Image:
  • Source: https://www.hlaboratories.com/store/product-page/acb3

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#4A2F03",
    "accent": "#FFFFFF",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#312002"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#4D4D4D",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.hlaboratories.com/branding/icon-dark.png",
    "favicon": "https://www.hlaboratories.com/branding/icon-dark.png",
    "ogImage": "https://www.hlaboratories.com/og/card.png",
    "logoHref": "/",
    "logoAlt": "HLabs home"
  }
}