Hivy Brand Identity

A complete profile of Hivy's visual system — colors, typography, components, and personality — extracted from https://hivyapp.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://hivyapp.com.

• primary
  • Hex: #40D1BD
  • RGB: rgb(64, 209, 189)
• secondary
  • Hex: #2BAF99
  • RGB: rgb(43, 175, 153)
• accent
  • Hex: #40D1BD
  • RGB: rgb(64, 209, 189)
• background
  • Hex: #FFFFFF
  • RGB: rgb(255, 255, 255)
• textPrimary
  • Hex: #333333
  • RGB: rgb(51, 51, 51)
• link
  • Hex: #428BCA
  • RGB: rgb(66, 139, 202)

Typography

Each font links to its Google Fonts page where available.

• primary: Open Sans Google Fonts →
• heading: Outfit Google Fonts →

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Hivy's actual button styles.

Button Primary

• background: #40D1BD
• textColor: #FFFFFF
• borderRadius: 30px
• shadow: none

Button Secondary

• background: #F2F2F2
• textColor: #4C4C4C
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: consumers looking for reliable comparisons

Hivy Brand in the Wild

Image: pbs.twimg.com Source: x.com

Image: tbhcreative.com Source: tbhcreative.com

Frequently Asked Questions

• What is Hivy's primary brand color? Hivy's primary brand color is #40D1BD.
• What font does Hivy use? Hivy uses Open Sans for body text and Outfit for headings.
• Does Hivy use a light or dark theme? Hivy's primary site uses a light color scheme, with a background of #FFFFFF.
• How was this brand profile generated? This profile was extracted from https://hivyapp.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://hivyapp.com on 2026-07-27 using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/hivy.json
GET /branding/hivy/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Outfit",
      "role": "heading"
    },
    {
      "family": "Barlow",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#40D1BD",
    "secondary": "#2BAF99",
    "accent": "#40D1BD",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#428BCA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "30px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#40D1BD",
      "textColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F2F2F2",
      "textColor": "#4C4C4C",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.lve.fi/wp-content/uploads/sites/5/2023/09/cropped-lvefi-32x32.png",
    "ogImage": "https://www.lve.fi/wp-content/uploads/sites/5/2023/09/puhelinliittyma.svg"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "consumers looking for reliable comparisons"
  }
}